{"id":8064,"date":"2015-08-19T12:56:50","date_gmt":"2015-08-19T19:56:50","guid":{"rendered":"https:\/\/flauntmydesign.com\/?p=8064"},"modified":"2021-03-25T06:43:11","modified_gmt":"2021-03-25T10:43:11","slug":"business-cards-for-freelance-creatives-chad-michael","status":"publish","type":"post","link":"https:\/\/flauntmydesign.com\/business-cards-for-freelance-creatives-chad-michael\/","title":{"rendered":"How a “Simple” Business Card Brought Clients, Fame & Awe"},"content":{"rendered":"

\"Business<\/a><\/p>\n

Business Cards for Freelance Creatives<\/h2>\n

Chad Michael, a Dallas packaging & identity designer, hit a\u00a0home run\u00a0with his intricate business card. New clients found him. He won his peers'\u00a0respect. It brought\u00a0him massive publicity.<\/strong><\/p>\n

Chad could have made just another business card, but he didn't. He created the most bad-ass business card ever. He transcended a simple business card to a conversation piece, both in real-life and online. It\u00a0went viral. Even loved. Both\u00a0HOW Design<\/a>\u00a0(“The Most Beautiful Business Card Ever”<\/em>) & Under Consideration<\/a>\u00a0featured it. Next, those two articles brought this self-promotional project over 1,000 shares\u00a0on social media, mostly on Twitter<\/a> and Facebook. Results well worth the extravagant $1.80 he spent on each card.<\/p>\n

\"Business<\/a><\/p>\n

The publicity\u00a0brought in two new clients, intrigued by Chad's\u00a0intricate design. When looking for ideas, potential clients browse the same inspirational media as designers do.<\/p>\n

Design sites\u00a0are constantly on the lookout for good creative work. Submit your work! Chad submitted his work to both sites that later published him:<\/p>\n

We discovered it (the business card) while judging one of our design competitions, and were blown away by it. I\u2019ve still got one sitting on my desk. He entered it into a competition. It was so striking that we couldn\u2019t help but pull it out of the submissions.
\n<\/span><\/p>\n

Zachary Petit, Editor, HOW<\/span><\/p>\n<\/blockquote>\n

Now! Lets's have a chat with Chad about his business card project:<\/p>\n

Hi, Chad! What Was Your Goal?<\/h3>\n

My goal was to showcase a brand and design that displayed the three keywords I consider myself being:\u00a0‘Passionate, Meticulous, and Conceptual'<\/em>.<\/p>\n

Every choice from the placement of logo elements, to the size of the card, to the print finishing was carefully considered and selected. I wanted to make obvious my scrutiny for detail and give a small nod to what I love designing most, liquor design.<\/p>\n

In the end, I wanted the business cards to be something that you couldn't simply tuck away in a wallet and one where you couldn't bring yourself to throw it away.<\/p>\n

\"Business<\/a><\/p>\n

Who Did The Project Target?<\/h3>\n

The project's was aimed at two different groups. One being prospective clients and the other being designers.<\/p>\n

I wanted to gain the attention of new clients immediately and have a business card that served as an ‘ice breaker' for initial meet & greets.<\/p>\n

Since it was one of first independent projects outside of an agency setting I also wanted to create something that resonated with designers. If you can impress respectable designers and have them think “I wish I would have thought of that<\/em>” then you've done your job to the fullest extent possible.<\/p>\n

Did You Reach Your Goal?<\/h3>\n

Absolutely. My business card gained traction and notoriety as I never would have predicted. I have given out my card to many exceptional and renown creative directors and designers during a first-time meeting. After visiting their offices a second time, I found it displayed on their desk or stuck to their monitors. That is the greatest compliment a designer can receive. No words are needed.<\/p>\n

\"Business<\/a><\/p>\n

What More Has the Project Brought You?<\/h3>\n

The business cards have led to two custom playing cards projects. Both for renown playing card companies. One of which has already been designed and produced, NoMad Luxury Playing Cards<\/a>, for Theory 11<\/a>. The other is still in development and is for Dan & Dave Playing Card co<\/a>.<\/p>\n

Clients find me through magazine publications, website, referrals, awards. etc. I'm sure both companies found my work on some design blog.\u00a0My\u00a0business card design is quite intricate and has a playing card like quality. It is even the same size as a standard US playing card.<\/p>\n

The business cards have also led to magazine and book publications as well as a ‘Outstanding International Design Award' from HOW Magazine.<\/p>\n

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Ett foto publicerat av Chad Michael Studio (@chadmichaelstudio)<\/a>