{"id":7480,"date":"2015-05-13T04:48:35","date_gmt":"2015-05-13T11:48:35","guid":{"rendered":"https:\/\/flauntmydesign.com\/?p=7480"},"modified":"2021-03-25T06:43:14","modified_gmt":"2021-03-25T10:43:14","slug":"build-your-email-list-with-a-first-time-discount","status":"publish","type":"post","link":"https:\/\/flauntmydesign.com\/build-your-email-list-with-a-first-time-discount\/","title":{"rendered":"Build Your Email List With a First-Time Discount"},"content":{"rendered":"

\"Build<\/a><\/p>\n

The Email Bait You Can Create Today<\/h2>\n

Two painful facts: No. 1: A lot of your website visitors will quickly check out you & your portfolio, then leave never to come back. Chances are, they were early in their buying cycle, basically window-shopping. The painful fact no. 2: When they finally are ready to buy, most have forgotten all about you & your website. That's why you must have\u00a0a way to stay in contact. <\/strong><\/p>\n

Email marketing is the obvious way to stay in top-of-mind until they are ready to buy. Chances are, if you stay top-of-mind, you are the one they will reach out you when “ripe.”<\/p>\n

However, all email marketing starts with getting your website visitors onto your email list. For that, you must offer something worth enough giving up their email for. You must create an alluring email opt-in offer, a.k.a. “email bait” or “lead magnet.”<\/p>\n

A first-time discount, e.g. 10% off someone's first project, is the fastest email opt-in offer you can ever create.<\/p>\n

How to Build Your Email List:\u00a0A Real-Life Example<\/h2>\n

\"Lou<\/a>Reliable PSD<\/a>, a PSD-to-HTML service, uses a first-project\u00a0discount to build their email list.\u00a0By subscribing to their newsletter, people get 10% off on their first project.<\/p>\n

I asked Lou Levit & David Tendrich, Reliable PSD's co-founders, how they build their email list and how their first-project discount helps.<\/p>\n

Hi, David & Lou! How many people opt in for your newsletter\/day?<\/h3>\n

We get signups pretty much every day.\u00a0Maybe\u00a01-2 per day on average? Lately, we have got 5-10 a day.<\/p>\n

When we do specific traffic driving campaigns we get even more opt-ins. Two examples of such campaigns are Google ads and working with blog networks (we were recently featured on Web Design Ledger<\/a>, SpeckyBoy<\/a>, and others.) We haven\u2019t turned on the traffic faucets full blast yet.<\/p>\n

Reliable PSD's website has about 5,000 monthly visits. Right now, we got just about 1,000 people on our email list.<\/p>\n

(the above means that at least 1% of Reliable PSD's traffic signs up for their email list. )<\/em><\/p>\n

Have you tried any other kind of opt-in offers?<\/h3>\n

Nope! We\u2019ve used the discount since the start, July 2014.<\/p>\n

Also, we have always used 10% off.\u00a0We had to pick a number that walked the tightrope of appealing to people while not making us go bankrupt. We have a lot of hard costs, and every project is labor intensive.<\/p>\n

On Reliable PSD's\u00a0website, where do you place your opt-in form?<\/h3>\n

At first we just had a pop-up, which did okay, but not nearly as well as now.<\/p>\n

There has been a significant increase in opt-ins since launching the new design of our site. The new design features an\u00a0opt-in form on almost every page. Now we offer people to opt in via:<\/p>\n