{"id":5619,"date":"2014-10-16T05:56:46","date_gmt":"2014-10-16T12:56:46","guid":{"rendered":"https:\/\/flauntmydesign.com\/?p=5619"},"modified":"2022-03-21T17:53:03","modified_gmt":"2022-03-21T21:53:03","slug":"call-to-action-examples-for-creative-freelancers","status":"publish","type":"post","link":"https:\/\/flauntmydesign.com\/call-to-action-examples-for-creative-freelancers\/","title":{"rendered":"Call to Action Examples for Creative Freelancers"},"content":{"rendered":"

How to Convert Newsletter\u00a0Subscribers to Design Clients<\/h2>\n

\"4<\/p>\n

To make\u00a0your newsletter marketing to pay out you\u00a0must include an attractive call to action. What is a call to action (CTA)? It's the piece\u00a0in your newsletter where you instruct your reader\u00a0what to do\u00a0next. The best call-to-action is to offer the potential client something 100 % useful. An offer they can't resist, and wets their appetite for more, but doesn't cost you that much.<\/strong><\/p>\n

To whom do you aim your newsletter's call to action? You aim it to the person that are ready to buy from you now<\/em>.<\/p>\n

This person already knows, likes and trusts<\/a> you. You have stayed in contact, this person already knows what\u00a0services you're offering, and you have persistently shared great content with them,<\/p>\n

\"Freelance<\/p>\n

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“Anyone coming to my site (or reading the newsletter), can see that I am an expert in my field, and speak in a way that is not intimidating to people not in the industry. Most often, by the time someone has contacted me they are 85% sure they want to work with me,”<\/p>\n

Judi Knight. freelance marketing consultant and web designer<\/p>\n<\/blockquote>\n

Your call to action is the offer that prompts your newsletter subscribers to initiate contact, to discuss a project.<\/p>\n

The Judi Knight Example: Her\u00a0$150 Talk It Out Session<\/h3>\n

Judi Knight<\/a>, an Atlanta freelancer, helps businesses to establish their online presence. She sets up, maintains and fuels WordPress websites, blogs and social media accounts for her clients.<\/p>\n

\"Call<\/a>Judi's newsletter and blog posts has been, and is, her most effective tools to grow her business.<\/p>\n

Judi started her newsletter, “Just a Digital Minute,” in 2010. In roughly 4 years she has grown the newsletter to 2,500 subscribers,<\/p>\n

In Judi's newsletter the “Talk it Out Session”<\/a>\u00a0is her call-to-action. The “Talk it Out Session” is an 1-hour strategy talk about your online presence. Always in person, either by phone, or a meeting in her office.<\/p>\n

Her\u00a0newsletter\u00a0goes out every Wednesday morning, and in every edition, near the end of her newsletter, Judi offers her subscribers to book a Talk it Out Session.<\/p>\n

Judi does charge a fee of $150 for a session. Why? The fee makes sure the client is a bit invested, and keeps the number of monthly sessions to a reasonable level. The client pre-pays the fee via PayPal. The client fills out a questionnaire beforehand.<\/p>\n

Judi does two to three Talk it Out Sessions a week.<\/p>\n

Half of these people go on to work with her, usually immediately.<\/p>\n

That means 4-6 new clients each month.<\/p>\n

More Call to Action Examples<\/h3>\n

Here are three other, real-life examples of call to actions used in newsletters:<\/p>\n