{"id":5307,"date":"2014-08-21T09:00:50","date_gmt":"2014-08-21T16:00:50","guid":{"rendered":"https:\/\/flauntmydesign.com\/?p=5307"},"modified":"2021-03-25T06:53:16","modified_gmt":"2021-03-25T10:53:16","slug":"the-anatomy-of-a-perfect-client-testimonial","status":"publish","type":"post","link":"https:\/\/flauntmydesign.com\/the-anatomy-of-a-perfect-client-testimonial\/","title":{"rendered":"The Anatomy of a Perfect Client Testimonial"},"content":{"rendered":"

A client testimonial has one purpose. It's purpose is to reassure a potential client that your product or service will work for them.<\/strong><\/p>\n

\"TheWhy is client testimonials so important for freelancers?<\/p>\n

“Your customers will always be more persuasive
\nthan you,” Gregory Ciotti.<\/p><\/blockquote>\n

It's that simple.<\/p>\n

The 3 Parts of a Perfect Client Testimonial<\/h2>\n

A perfect client testimonial tells a story of before & after, and the client is the main character.<\/p>\n

The story has three parts:<\/p>\n

1: “The Pain I Was Feeling”<\/h3>\n

This is the “before”-part of the story. A perfect testimonial identifies the pain the client was feeling, and describes\u00a0the pain\u00a0in a vivid, dramatic way. The story tells\u00a0about previous failed attempts in finding a solution. At best it even airs a bit of initial skepticism about\u00a0your own services.<\/p>\n

Below I've cited\u00a0a testimonial<\/a> given for freelance graphic designer David Airey<\/a>.\u00a0The client is\u00a0Joseph Graziano, the Managing Director of Profinity Capital Management.\u00a0It\u00a0might not be a perfect client testimonial, but it's pretty close:<\/p>\n

“Being faced with the task of branding your company is a large undertaking. I spoke with a few large US marketing and design firms, and none of them gave me a feeling of intimacy and understanding when it came to my project \u2014 I felt like I was just another \u201cTo do\u201d on their list.”<\/p><\/blockquote>\n

David's client clearly expresses his\u00a0pain. If\u00a0he\u00a0had\u00a0had expressed an initial doubt in David Airey<\/a>\u00a0too – even better!<\/p>\n

You want the reader\u00a0to feel “I'm just like that person! I suffer from the exact same thing.”<\/p>\n

2: “The Product I Found”<\/h3>\n

A perfect testimonial names the specific product the client discovered. It then describes how the product solved the pain he or she\u00a0was suffering.<\/p>\n

“This led me to David, where right from the start it was his goal to get inside my head and understand what Profinity is, and how we wanted to be perceived. After a few back-and-forth discussions, David went to work, only to come back with a brilliant set of designs.”<\/p><\/blockquote>\n

The client\u00a0mentions the product, David Airey<\/a> in this case, and how he attacked the client's\u00a0pain. You want\u00a0the description\u00a0to be specific, giving\u00a0a tasty sample of what to expect from your creative services.<\/p>\n

3: “What the Product Did\u00a0for Me”<\/h3>\n

This is the “after”-part of the story. Spell out the results in detail. You want the reader to feel “I want those results result too!” and “This is doable”<\/p>\n

“I was happy that he was able to wrap himself around, and understand, my need for a minimalistic, sharp, and professional feel. Needless to say, I couldn\u2019t be more pleased with the results. Thank you, David.”<\/p><\/blockquote>\n

Again, be specific. Provide numbers if you can.<\/p>\n

Want to know\u00a0how to get\u00a0perfect testimonials from\u00a0clients? Read this two excellent posts over at Copyblogger:<\/p>\n