{"id":5215,"date":"2014-08-07T07:59:05","date_gmt":"2014-08-07T14:59:05","guid":{"rendered":"https:\/\/flauntmydesign.com\/?p=5215"},"modified":"2021-03-25T06:53:17","modified_gmt":"2021-03-25T10:53:17","slug":"john-hartwell-sports-identity-designer","status":"publish","type":"post","link":"https:\/\/flauntmydesign.com\/john-hartwell-sports-identity-designer\/","title":{"rendered":"John Hartwell: Sports Identity Designer"},"content":{"rendered":"

\"Logo<\/a><\/h2>\n

Specialize as a Graphic Designer<\/h2>\n

There are many reasons to pick a niche <\/a>as a creative freelancer. Clients trust experts, word of mouth works better, and your marketing becomes more straightforward. For your inspiration, and to give you a little push to specialize, I interview freelancers who have chosen their niche.<\/strong><\/p>\n

Next out: John Hartwell<\/a>, sports identity designer.<\/p>\n

Hi John, what's your niche?<\/h3>\n

Sports, primarily identity design for teams, both pro and university.<\/p>\n

Why, and when, did you choose sports as your niche?<\/h3>\n

\"Logo<\/a>Because sports are cool! While I was involved with and interested in sports as a kid, I was also that weirdo who was overly fascinated with uniforms and logos on the sides of helmets.<\/p>\n

As I was finishing my illustration and graphic design studies at Atlanta\u2019s Portfolio Center, it occurred to me that sports design lent itself to both skill sets. My first opportunities after school were in the sports market, so I was off and running.<\/p>\n

How did you break into\u00a0sports identity design?<\/h3>\n

I broke in by hitting the pavement and letting people know sports was what I wanted to do. Good old-fashioned hustle.<\/p>\n

The biggest hurdle was coming to grips with the fact that hustle is 24\/7. It doesn\u2019t ever stop.<\/p>\n

Nowadays, what\u2019s your most successful way of getting clients?<\/h3>\n

Networking, networking, networking. See above, \u201cHustle, 24\/7.\u201d<\/p>\n

\"Athletics<\/a><\/h3>\n

Top 3 things clients are looking for in a sports identity designer?<\/h3>\n

Experience, experience, and experience. Which isn\u2019t all that different from clients in other markets, but there is a definite preference among some sports clients to work with a designer who\u2019s \u201cdone this before.\u201d I\u2019ve won work because I had sufficient experience for a particular gig, and I\u2019ve lost work because someone else walked into the room with a bigger portfolio.<\/p>\n

I think clients in general, regardless of the specific market, like the assurance that comes with knowing that a service provider “gets” their specific corner of the world. They want to know that the service provider they've hired (be it designer, lawyer, accountant, whatever) understands the peculiarities of their business. To a point, it's certainly understandable, and it's why folks specialize in the first place.<\/p>\n

\"Team<\/a><\/p>\n

Sports, like any other market, is about relationships. Clients want to work with people who have a proven track record. There's a lot on the line when a team changes its identity. The client wants to be able to say with confidence “I hired the best\/an expert\/the team with the most experience” when questioned.<\/p>\n

What\u2019s your personal USP in sports identity design?<\/h3>\n

\"Mascot<\/a>I\u2019d like to think that I\u2019ve developed a reputation for walking clients through a process that is thorough, strategic, and collaborative, delivering creative solutions to their particular business needs.<\/p>\n

I approach sports identity with a branding discipline focused on addressing a clients\u2019 challenges. Yeah, we all love sports, we love to live and die with our teams, but sports is very much a business first, one that faces competition from a variety of internal and external concerns.<\/p>\n

Good sports design isn\u2019t just about making pretty pictures; it\u2019s about telling a compelling story, creating fan connections, and solving problems.<\/p>\n

How important has picking a niche been for your business?<\/h3>\n

Picking a niche was critical. It was actually a nerve-racking decision. When I went solo full-time, my first inclination was to present myself as a generalist, so as to capture as many opportunities as possible. This actually started to work against me pretty quickly, pushing me towards niche specialization.<\/p>\n

Had I not specialized, I\u2019d probably still be running myself ragged chasing a million leads for the sake of chasing them. I\u2019d be really, really, really tired.<\/p>\n

\"Mark<\/a><\/p>\n

In which other ways has choosing a niche affected you as a professional?<\/h3>\n

It\u2019s simplified my sales and marketing efforts tremendously. It\u2019s so much easier to approach an opportunity as an \u201cexpert,\u201d instead of as \u201csome guy who does graphic design stuff.\u201d<\/p>\n

\"Athletics<\/a>What advice would you give a fellow freelance designer about to choose a niche?<\/h3>\n

Do it. It\u2019ll make your life easier and give you access to opportunities that are the whole reason you\u2019re freelancing in the first place.<\/p>\n

If you had to pick another niche than sports today? Why?<\/h3>\n

Man, I\u2019d probably be in comics. Because comics are cool!<\/p>\n

[box]\u00a0<\/span>Connect with John!<\/strong>\u00a0<\/span>Website<\/a>\u00a0<\/span>Twitter<\/a>\u00a0Facebook<\/a>\u00a0<\/span>LinkedIn<\/a>\u00a0[\/box]<\/span><\/p>\n

Not figured out what to specialise in yet? Read\u00a0Finding Your Niche: When Graphic Design Really Pays Off<\/a>! Go here<\/a>\u00a0for more interviews and examples of specialized graphic designers, illustrators and web designers.<\/p>\n

Please feel free to comment below and\/or to sign up for my newsletter!<\/p>\n","protected":false},"excerpt":{"rendered":"

Specialize as a Graphic Designer There are many reasons to pick a niche as a creative freelancer. Clients trust experts, word of mouth works better, and your marketing becomes more straightforward. For your inspiration, and to give you a little push to specialize, I interview freelancers who have chosen their niche. Next out: John Hartwell, […]<\/p>\n","protected":false},"author":1,"featured_media":5216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[73,4,77,76],"yoast_head":"\nJohn Hartwell: Sports Identity Designer | Flaunt My Design<\/title>\n<meta name=\"description\" content=\"It's a good idea to specialize as a freelance creative! 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