{"id":3495,"date":"2014-03-23T08:24:31","date_gmt":"2014-03-23T15:24:31","guid":{"rendered":"https:\/\/flauntmydesign.com\/?p=3495"},"modified":"2021-03-25T06:53:26","modified_gmt":"2021-03-25T10:53:26","slug":"finding-your-niche-when-graphic-design-really-pays-off","status":"publish","type":"post","link":"https:\/\/flauntmydesign.com\/finding-your-niche-when-graphic-design-really-pays-off\/","title":{"rendered":"Finding Your Niche: When Graphic Design Really Pays Off"},"content":{"rendered":"

On finding a profitable graphic design niche\"The<\/a><\/h2>\n

Lately I've been reading Debbie Millman's\u00a0“How to Think Like a Great Graphic Designer.” <\/strong>(audio<\/a>,paperback<\/a>,Kindle<\/a>) In\u00a0<\/strong>her interview with legendary graphic designer Stefan Sagmeister<\/a> this got me thinking:<\/strong><\/p>\n

\"Stefan<\/a>I think the consumer is pretty smart in making choices based on quality.<\/p>\n

However, what designers do has an unbelievable impact on a couple of sectors where the consumer doesn\u2019t know the difference<\/strong>. Water, vodka… There is no way for the consumer to tell one water from another, or one vodka from another.<\/p>\n

Whatever we [designers] do \u2014 be it the advertising, be it the bottle, or be it the logo on the bottle\u2014it really makes a difference, because it is the only thing for the consumer to evaluate while making the decision about what to buy<\/strong>.<\/p><\/blockquote>\n

If you could, wouldn't you pick one of \u00a0“Sagmeister's Sectors of Unbelievable Impact<\/em>” as your graphic design niche? You would work with clients in an industry where graphic design is the very key to what sells or not!<\/p>\n

\"Audiobook<\/a>
\nTry Audible Now and Get “How to Think Like a Great Graphic Designer” as A FREE Audiobook!<\/a><\/p>\n

 <\/p>\n

In Which Industries Do Graphic Design Really Sell Stuff?<\/h2>\n

I'm thinking that in industries where advertising is the thing actually selling stuff advertising costs will naturally spiral upwards until a maximum where the market can't afford more (since, in the end, all advertising costs will be passed on to the consumer as higher prices.) This situation will result in comparatively high ad-to-sales ratio<\/em>s for the industry.<\/p>\n

A high ad-to-sales ratio means that the company spends a large proportion of their net sales on advertising.\u00a0I\u2019m pretty sure you will find Stefan Sagmeister<\/a>\u2018s \u201dSectors of Unbelievable Impact\u201d<\/em> among these industries, a.k.a profitable graphic design niches.<\/p>\n

Right or wrong, 2013 these were the 21 industries (out of 330) with the highest ad-to-sales ratios in UK and US.\u00a0In the table below, click the industry to discover products belonging to it!<\/p>\n