{"id":54766,"date":"2022-03-30T14:12:43","date_gmt":"2022-03-30T18:12:43","guid":{"rendered":"https:\/\/flauntmydesign.com\/?page_id=54766"},"modified":"2022-03-30T14:17:46","modified_gmt":"2022-03-30T18:17:46","slug":"the-way-you-work-focus","status":"publish","type":"page","link":"https:\/\/flauntmydesign.com\/the-way-you-work-focus\/","title":{"rendered":"The Way You Work Focus"},"content":{"rendered":"

Sometimes it's not WHAT you do but HOW you do it that makes you stand out.<\/p>\n

This type of focus emphasizes your process or a particular aspect of the way you work that is relevant to the clients you seek – like the fact that you\u2019re super-reliable or responsive.<\/p>\n

Business Examples<\/h2>\n

WebsiteByTonight (Web Design Agency)<\/h3>\n

\"The<\/a><\/span><\/p>\n

Few web designers want the client sitting next to them while they work. Jared Gold<\/a> has made it the way he sells!<\/p>\n

WebsiteByTonight<\/a> is his turnkey \u201cproductized\u201d service where he builds and launches websites via screen share (while receiving real-time client feedback) in a matter of hours \u2013 all for a low, flat rate.<\/p>\n

A website is $899 flat (or $1,299 if the client wants additional design polish \/ extra pages.) Hosting and support are $10-$20\/mo.<\/p>\n

Jared and his staff build all sites on Squarespace. Most jobs are basic brochure websites with up to 4-5 pages and a contact form.<\/p>\n

Want to know more about how Jared manages WebsiteByTonight? Jason Resnick<\/a> has made an excellent podcast interview<\/a> with Jared.<\/p>\n

How Jared Positions WebsiteByTonight<\/h3>\n

Market positioning<\/a> refers to the manner in which you present and market yourself to potential clients. <\/p>\n

You create a positioning statement<\/em> as inspiration for persuasive language in all your marketing. The positioning statement is the DNA of your brand. It's invisible but controls how you appear to the world.<\/p>\n

When you're consistent in your messaging, it makes it possible for your potential clients to perceive the qualities (or identity) of your brand or services correctly.<\/p>\n

Jared offers its services to both agencies and direct clients. For his direct clients, he could have written a statement sounding something like this (write your own statement using this<\/a> template):<\/p>\n\n<\/thead>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

My name is<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Jared Gold<\/p>\n<\/td>\n<\/tr>\n

\n

I am the <\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

founder<\/p>\n<\/td>\n<\/tr>\n

\n

of<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

WebsiteByTonight<\/p>\n<\/td>\n<\/tr>\n

\n

My firm creates<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

simple & professional 5-6 page websites built on the Squarespace platform<\/p>\n<\/td>\n<\/tr>\n

\n

for<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

solo practitioners, new businesses, and simple eCommerce sites<\/p>\n<\/td>\n<\/tr>\n

\n

that allows them to<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

launch a website in days or weeks, not months, for a low, flat rate.<\/p>\n<\/td>\n<\/tr>\n

\n

Unlike<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

other web designers<\/p>\n<\/td>\n<\/tr>\n

\n

We<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

build our clients' websites live (as they watch and give feedback) via screenshare.<\/p>\n<\/td>\n<\/tr>\n

\n

We<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

are authorized Squarespace trainers and featured by Squarespace as implementation experts. Over the last three years, we've built 150+ websites. We only employ fluent English speakers. <\/p>\n<\/td>\n<\/tr>\n

\n

We are <\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

easy to communicate with, reliable, and honest\/transparent.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Some examples of how Jared's positioning materializes in his web copy: <\/p>\n

“The easiest, most affordable way to launch a simple & professional website.” <\/em>(home page)<\/p>\n

“We\u2019re a different kind of agency. We do one thing – and we do it very well.”<\/em> (About)<\/p>\n

“Our elite designers build your website live (as you watch and give feedback) via screenshare.”<\/em> (home page)<\/p>\n

“Don\u2019t risk thousands of dollars and months of email back-and-forth to get a website that you might not even like.”<\/em><\/p>\n

Watch WebsiteByTonight's 90-second explainer video:<\/p>\n

Did WebsiteByTonight's marketing pique your interest? Follow them on social media:<\/p>\n

<\/span><\/a> <\/span><\/a> <\/span><\/a><\/p>\n

More Examples of The Way We Work Focus<\/h3>\n

<\/a><\/p>\n

Expert-Guided Do-It-Yourself Websites<\/p>\n

Online course creators join the CourseLauncher <\/a>Advantage Program where Ellen K. Martin<\/a> guides them on how to build, sell and deliver online courses using a specific WordPress plugin suite.<\/p>\n

<\/a><\/p>\n

Triple-Layered Quality Assurance<\/p>\n

Reliable PSD<\/a>“get things right the first time around.”<\/em>  The big difference between Reliable and other PSD to code companies is their quality assurance process.<\/p>\n

<\/a><\/p>\n

Unlimited Requests and Revisions<\/p>\n

Design Pickle<\/a> is a subscription service for graphic design and “there\u2019s no cap on the number of items you can request each month.”<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Sometimes it’s not WHAT you do but HOW you do it that makes you stand out. This type of focus emphasizes your process or a particular aspect of the way you work that is relevant to the clients you seek – like the fact that you\u2019re super-reliable or responsive. Business Examples WebsiteByTonight (Web Design Agency) […]<\/p>\n","protected":false},"author":1,"featured_media":54850,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"wf_page_folders":[189],"yoast_head":"\nThe Way You Work Focus | Flaunt My Design<\/title>\n<meta name=\"description\" content=\"Sometimes it's not WHAT you do but HOW you do it that makes you stand out. 4 examples of creative professionals\/agencies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flauntmydesign.com\/the-way-you-work-focus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Way You Work Focus | Flaunt My Design\" \/>\n<meta property=\"og:description\" content=\"Sometimes it's not WHAT you do but HOW you do it that makes you 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