{"id":36082,"date":"2018-06-19T06:35:38","date_gmt":"2018-06-19T10:35:38","guid":{"rendered":"https:\/\/flauntmydesign.com\/?page_id=36082"},"modified":"2022-04-19T06:16:55","modified_gmt":"2022-04-19T10:16:55","slug":"finding-your-usp-unique-selling-proposition-examples-2","status":"publish","type":"page","link":"https:\/\/flauntmydesign.com\/finding-your-usp-unique-selling-proposition-examples-2\/","title":{"rendered":"Finding Your USP: 15 Unique Selling Proposition Examples."},"content":{"rendered":"

\"Finding<\/a>\"Finding<\/span> <\/p>\n

Find Your Niche<\/strong><\/h2>\n

Download 195<\/span><\/strong>niches <\/strong>designers & developers already are finding clients in.<\/h3>\n

278<\/span> excellent<\/strong> examples <\/strong><\/strong>of specialized web developers \/ designers.<\/h3>\n

Finding Your USP: 15 Unique Selling Proposition Examples<\/h1>\n

[Potential USPs for Freelance Creatives]<\/p>\n

\"\"<\/span><\/p>\n

By Tomas Fransson<\/strong><\/p>\n

Tomas is the founder of FLAUNT My Design<\/p>\n

Mars 29, 2020<\/p>\n

Below are 15 types of USP<\/a>:s listed that can be used by creative professionals. Invent your own variant or mix two in a way that only you can offer or be the first to claim \u2013 in your particular niche.Look at your strong sides, but remember, for a strong USP, \u201cdifferent is better than better!\u201d<\/p>\n

A strong USP doesn\u2019t take the competition head-on; it ducks it.<\/span><\/p>\n

\"Unique<\/span><\/p>\n

1. Results from Previous Clients<\/h3>\n

\"Results<\/span><\/span><\/p>\n

Outstanding Outcome<\/strong>. Over and over, you deliver the results clients crave, and you have the proof to show for it. You back your claims with statistics and case studies. Example: In a case study Uppercut<\/a> (a digital design & development studio) boldly states their success for a past client: “426% increase in monthly visitors, 245% increase in newsletter subscribers.”<\/em><\/p>\n

On his home page<\/a>, freelance copywriter Shawn LeBrun, claims that \u201cMy sales copy has sold over 24.5 million dollars (and counting) worth of products and services for my clients.\u201d<\/em><\/p>\n

2. Unique Features<\/h3>\n

\"Unique<\/span><\/a><\/span><\/p>\n

A unique feature<\/strong> of your product or service. David Michael Moore<\/a>, an illustrator who is specializing in speakers and thought-leaders, offers “graphic facilitation.” David captures paneled discussions and other impromptu sessions in illustration \u2013 live! David doesn\u2019t explicitly use \u201clive illustration\u201d as his USP, but it could be.<\/p>\n

A complimentary add-on<\/strong>. State clearly what extras your service includes. Maybe you are a content writer who includes a free SEO-check of the pieces you write.<\/p>\n

3. Outstanding Experience<\/h3>\n

More industry experience than anyone else<\/strong>. You have worked with a lot of clients in your particular niche.<\/p>\n

Longstanding experience<\/strong>. You have worked in your creative discipline for ages.<\/p>\n

4. A Signature Style<\/h3>\n

\"Signature<\/span><\/a><\/span><\/p>\n

A signature style<\/strong>. You have mastered an easily recognizable, unique aesthetic style. Example: Johanna Basford<\/a>, the \u201cink evangelist,\u201d<\/em> who creates intricate hand-drawn illustrations in black and white.<\/p>\n

5. A Unique Combination of Services<\/h3>\n

A unique service bundle.<\/strong> You deliver a unique combination of services. You might be a writer who ghostwrites blog posts but also does SEO and graphics for content marketing.<\/p>\n

6. Outstanding Customer Service<\/h3>\n

An outstanding level of customer service. <\/strong>For example, you offer fast turnaround, 24\/7 support, 10 minutes response on emails, return calls within 1 hour, a preliminary draft in 48 hours, proposals within the hour or unlimited revisions. Example: Marty Daley<\/a>, a graphic designer who specializes in promotional materials. His promise? He traces a low-resolution logo within 30 minutes.<\/strong><\/p>\n

<\/strong>Total Brandits<\/a> offer unlimited revisions.<\/strong><\/p>\n

7. Extreme Specialization<\/h3>\n

\"Extreme<\/a><\/span><\/p>\n

Extreme specialization<\/strong>. You only work with clients from a tiny part of the market or with a specific type of problems. You have gone so narrow it almost hurts. For example, Michael e. Stern<\/a>, a photographer who only does time-lapsed constructions videos.<\/p>\n

Go here for more examples of specialized photographers<\/a>, web designers<\/a>, graphic designers<\/a>, or copywriters<\/a>.<\/p>\n

8. Social Proof<\/h3>\n

\"Social<\/a><\/span><\/p>\n

Raving testimonials, ratings, or reviews. <\/strong>You have loads of clients praising your services with a clear and loud voice. Two examples: Both HeyCarson<\/a> and Storetasker<\/a> use their 5-star reviews to sell their Shopify design and development services.<\/p>\n

An impressive client list. <\/strong>For example, you have done extensive design work for several, famous, prestigious brands. Apple, Google, or Porsche \u2013 been there, done that!<\/p>\n

Awards. <\/strong>For example, you have won multiple prestigious design awards. Do awards matter? Agency clients might think so. End clients will probably care less.<\/p>\n

9. Location<\/h3>\n

Proximity. <\/strong>You are the only one who is geographically close to your clients. Maybe you are the only web designer in town. You can offer face-to-face meetings, standby services, or on-site work.<\/p>\n

10. Outstanding Quality<\/h3>\n

Work of outstanding quality.<\/strong> If the quality of your portfolio is truly out of this world, you might have a shot making \u201cquality\u201d your USP. However, most likely, you are in for a very tough ride. Not recommended.<\/p>\n

11. An Outstanding Personal Brand<\/h3>\n

After all, no one else is like you. When you\u2019re working directly with clients, it\u2019s perfectly reasonable to include some personality.<\/p>\n

Industry authority<\/strong>. You are a high-profile individual with lots of authority in your industry. It might stem from being a published author, a popular blogger, or a frequent speaker at industry conferences. You might be a board member of several industry associations.<\/p>\n

Personality<\/strong>. You might not be famous, but you may have a fantastic personality that makes you an absolute joy to work with. Alternatively, you might have a personal style that really resonates with a particular target audience. Maybe you are a bad-mouthed, entertaining freelance illustrator like Mars Dorian<\/a> or a bold, snarky, over-the-top copywriter like Ashley Ambirge<\/a> (The Middle Finger Project.)<\/p>\n

Your personal background story<\/strong>. Look at your past! What led you to where you are today? Can you create a compelling story about yourself that people would love to spread?<\/p>\n

12. A Unique Skill Set<\/h3>\n

Complementary expertise<\/strong>. You are the only graphic designer with a degree in hospitality management. Maybe you are both a creative director<\/a> and a commercial pilot? You might be a web\/graphic designer<\/a> who also knows a lot about horses.<\/p>\n

A diverse set of creative skills<\/strong>. Maybe you are a cross-media ninja? For example, you might master both 3D-animation, video production, and web design.<\/p>\n

Full-stack<\/strong>. Maybe you are a true renaissance man or woman who is able to able to take a project through to completion on your own. Whatever the project needs, you provide it. Web development, logo design, video production, copywriting..!<\/p>\n

13. A Unique Guarantee<\/h3>\n

Whatever USP you pick, consider tacking on a guarantee. That will make your USP even stronger.<\/p>\n

“I guarantee I\u2019ll outpull your best sales letter by at least 10% in a split-run test. If I write something for you and it doesn\u2019t pull at least 10% more responses, you won\u2019t owe me a penny for any work I\u2019ve done. I\u2019ll even refund half of your ad costs, to cover my half of the test.”  <\/em>Shawn Lebrun<\/p>\n

Money back guarantees: <\/strong>Shawn LeBrun<\/a>, a fitness direct response copywriter, guarantees 10% more responses on existing sales copy \u2013 or you will get your money back. However, he also clearly states under which conditions the guarantee is valid and sets him up for success in the process.<\/p>\n

A guaranteed outcome<\/strong>: You promise to tweak your deliverable until it hits the goal.<\/p>\n

A guaranteed quality level<\/strong>. A web developer may offer a clean code guarantee. A content writer could provide a no spelling mistakes-guarantee. Spice the guarantee by a $10 discount for every spelling mistake the client finds.<\/p>\n

A no fuss return policy<\/strong>. If you sell physical products.<\/p>\n

14. Price<\/h3>\n

Rock bottom prices<\/strong>. <\/strong>For most, a USP based on low or the lowest price is a terrible idea. It might be a viable option if you work from a cheap country. Even if you target price-sensitive clients, it\u2019s better to give them another reason to hire you, e.g., a guarantee.<\/p>\n

A high price<\/strong>. Higher prices than average could be an indication of quality.<\/p>\n

15. Other<\/h3>\n

For a freelance creative, unique selling propositions is a niche game. Your USP only needs to connect more strongly with your ideal clients, and not so much with others. You are not trying to please everyone. As long as your ideal clients really care about it, you might consider anything as your USP.<\/p>\n

For example, if your niche is web design for churches, donating a percentage of your fees might be a viable USP.<\/p>\n

\"Other<\/a><\/span><\/p>\n

Sonja Meyer<\/a> is a sustainability-driven graphic designer. On her page “Initiatives,” she lists the organizations she contributes to with monthly donations, etc. Her goal is to give 10% of her time or profit to causes she feels strongly about.<\/p>\n

Read more:<\/p>\n

– What Is a USP Anyway?!<\/a><\/p>\n

– Branding for Creatives: Guide + Case Study<\/a><\/p>\n

– How to Stand Out, Even If You Do Plain Vanilla Work<\/a><\/p>\n

Finding Your USP: 15 Unique Selling Proposition Examples<\/p>\n","protected":false},"excerpt":{"rendered":"

Find Your Niche Download niches designers & developers already are finding clients in.  excellent examples of specialized web developers \/ designers. Finding Your USP: 15 Unique Selling Proposition Examples [Potential USPs for Freelance Creatives] By Tomas Fransson Tomas is the founder of FLAUNT My Design Mars 29, 2020 Below are 15 types of USP:s listed that can […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"wf_page_folders":[],"yoast_head":"\nFinding Your USP: 15 Unique Selling Proposition Examples | FLAUNT My Design<\/title>\n<meta name=\"description\" content=\"Unique selling proposition examples for freelance creatives like graphic designers, web graphic designers, illustrators and photographers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flauntmydesign.com\/finding-your-usp-unique-selling-proposition-examples-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finding Your USP: 15 Unique Selling Proposition Examples | FLAUNT My Design\" \/>\n<meta property=\"og:description\" content=\"Unique selling proposition examples for freelance creatives like graphic designers, web graphic designers, illustrators and photographers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flauntmydesign.com\/finding-your-usp-unique-selling-proposition-examples-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Flaunt My Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/flauntmydesign\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-19T10:16:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/flauntmydesign.com\/wp-content\/uploads\/2022\/02\/Finding-Your-USP-15-Unique-Selling-Proposition-Examples-5.0.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flauntmydesign.com\/finding-your-usp-unique-selling-proposition-examples-2\/\",\"url\":\"https:\/\/flauntmydesign.com\/finding-your-usp-unique-selling-proposition-examples-2\/\",\"name\":\"Finding Your USP: 15 Unique Selling Proposition Examples | FLAUNT My Design\",\"isPartOf\":{\"@id\":\"https:\/\/flauntmydesign.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/flauntmydesign.com\/finding-your-usp-unique-selling-proposition-examples-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/flauntmydesign.com\/finding-your-usp-unique-selling-proposition-examples-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/flauntmydesign.com\/wp-content\/uploads\/2022\/02\/Finding-Your-USP-15-Unique-Selling-Proposition-Examples-5.0.jpg\",\"datePublished\":\"2018-06-19T10:35:38+00:00\",\"dateModified\":\"2022-04-19T10:16:55+00:00\",\"description\":\"Unique selling proposition examples for freelance creatives like graphic designers, web graphic designers, illustrators and photographers.\",\"breadcrumb\":{\"@id\":\"https:\/\/flauntmydesign.com\/finding-your-usp-unique-selling-proposition-examples-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flauntmydesign.com\/finding-your-usp-unique-selling-proposition-examples-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flauntmydesign.com\/finding-your-usp-unique-selling-proposition-examples-2\/#primaryimage\",\"url\":\"https:\/\/flauntmydesign.com\/wp-content\/uploads\/2022\/02\/Finding-Your-USP-15-Unique-Selling-Proposition-Examples-5.0.jpg\",\"contentUrl\":\"https:\/\/flauntmydesign.com\/wp-content\/uploads\/2022\/02\/Finding-Your-USP-15-Unique-Selling-Proposition-Examples-5.0.jpg\",\"width\":1280,\"height\":853,\"caption\":\"Finding Your USP - 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