October 1, 2013

What Popular Freelance Graphic Designers Tweet About

6 Most Popular Freelance Graphic Designers on TwitterThe most popular freelance graphic designers, illustrators, and web designers on Twitter attract fellow designers in the thousands.

Alex Mathers, Justin Cass, Andrew Kelsall, Andrew Smith, David Airey, and Andrew Keir each has Twitter followings of at least 35.000 people in September, 2013.

If you want to follow in their footstep this is what they tweet about.

Tweets Designers Find Irresistible!

The designer freelancers in the absolute top nearly entirely tweet about subjects shown in the below word cloud (click to enlarge). The bigger the word the more often it's used.

What Freelance Graphic Designers, Illustrators, and Web Designers Tweet AboutThe absolute top of the most popular graphic designers on Twitter all tweet in a similar way.

“I use to tweet a lot about design […] and a lot of other designers are following me because I tweet about valuable online resources about design. By doing this you get like a following […] because you are providing value.” Justin Cass, Building a Personal Brand: Jacob Cass at TEDxCMU

Further down the list you start to see some variation.

You get to see more personal tweets, more non-professional subjects, more direct communications to individual followers. Gemma Correll tweets a lot about pugs. Noelle Stevenson injects tweets about comics now and then. Jan Marshall often communicates with individual followers in her tweets. Amy Locurto tweet a fair amount about her company's free and paid printables.

Right or wrong? Depends on who you are trying to reach.

Aiming at the Stars? Tweet This!

Want to be designer star on Twitter? Tweet these subjects:

  1. Designers
  2. Design / Illustration. Put emphasis on graphic design, illustration, or maybe web design depending on who you want to reach.
  3. Logos
  4. Art
  5. Photography
  6. Social media

Do you want to inject tweets about personal, special interest? Make sure you share that special interest with your followers.

The above content will attract fellow creatives.

Aiming at Design Clients?

Do you mainly want to attract potential clients?

If yes, you might take a hint from the exceptions on the list, e g Amy Locurto. Her tweets focus on stuff more relevant to her party-loving, scrapbooking DIY customers. This is how Amy's individual word cloud looks:

What Amy Locurto Tweets About

Quite different content, isn't it?

Here's another example on how you can zero in on a specific type of clients: How to Get Noticed by Creative Directors.

That's it! I hope you enjoyed this blog post. Please let me know what you think in the comment section below!