I'll Show You Mine, And You Show Me Yours
What's the best self-promotion for illustrators? How can you get through to busy creative directors and art directors? You can try to attract their attention by tweeting interesting stuff on Twitter. You can send promo postcards. Alternatively, you can try a more direct one-to-one approach as today's interviewee does.
Dawn Schreiner is a freelance illustrator in Orlando, Florida. She has a unique way of grabbing attention from busy art directors and creative directors
Dawn has an ongoing “I’ll show you mine, if you show my yours” project. Dawn's “Mine” is to draw the art directors portrait, and “Theirs” is to answer a question in the thought bubble.
Hi Dawn, why do you this?
As an illustrator, I found myself wondering “why do art directors choose certain illustrators?” I decided the only real way to find out, was to ask. The idea behind my project was to find out the answer to
“What do you look for in an illustrator?”
I hope that the answers can help young illustrators, as I was always wondering what on earth these people in key positions wanted.
More importantly, it gets my name, face and art in the face of art directors and creative directors everywhere.
How do you pick which creatives to approach?
I choose art directors and creative directors based on different reasons. Some, I have had the pleasure of working with in the past, or have been trying to work with them.
A few of them are friends, and I want to toot their horns.
I've contacted most of the participants via Facebook, a few on LinkedIn, Twitter, and then one or two through email.
When I do contact them I use a simple GIF as prompt:
How many of the recipients do respond?
I have had about 70% answer the question.
The answers have been varied and creative, like the people themselves.
Many of the query's are still out in the field. I don't think the ADs/CDs don't want to answer, rather I think they are busy and it is not an easy question for some to answer.
Where do you publish the answers?
I publish the illustrated answers on social media including Twitter, Facebook and LinkedIn, on Tumblr and on my blog.
I was also showing them on my art show in October 2014.
What do the ADs/CDs do with the illustrations?
I know that three of the AD/CDs mentioned getting their art framed.
Otherwise, I haven't asked. Maybe refrigerator art?
How many of these have you done so far?
I haven't kept count of how many illustrations I have done! Mostly because it is an ongoing project, but I can tell you it's well over 20.
Has the project produced any sales?
I am happy with the results.
I have had some illustration jobs and some exposure I would not have had if it weren't for this project.
Long term is yet to be determined. Some art and creative directors have yet to answer the question. It is an ongoing series, so may prove to be more successful in time.
Any tips to share on how to do effective self-promotion for illustrators? Please comment!