Niche Market Examples
Find YOUR creative niche!
200+ niches actually picked by real-life creative professionals
Web Designers, graphic designers, web developers
Download all niches now!
Find YOUR creative niche
200+ examples of niches
Niches actually picked by real-life creative professionals
Download all niches now!
Web Design Niche Markets
For inspiration and to see what is possible, check out these web design niches! For each niche on the list, there is also a business case: A real-life freelance web designer or small web design agency targeting that particular niche.
FREE More niches/info PDF & Excel.
| Targeted Niche | Creative Field | Type of Niche | B2B/B2C | Business Example | Company Size | Positioning | In Business Since | Interview | |
|---|---|---|---|---|---|---|---|---|---|
| Academic scholars | web design | vertical | B2B | Judy O'Neill | 1 | Unique spaces for ideas that matter. | 1987 | ||
| Accountants/CPAs | web design | vertical | B2B | CPASiteSolutions | 2 | Largest provider of websites for accountants. Trusted by 7,478 accounting firms. | 1999 | ||
| Airports | web design | vertical | B2B | Cheryl Phillips | 1 | Aviation website design. We have designed for airports, flight schools, brokers and aviation associations. | 2011 | ||
| Amusement and carnival industry | web design | related industries | B2B | Matt Cook | 1 | Our core focus is on developing web sites for the amusement and carnival industry | 2003 | ||
| Antique dealers | web design | vertical | B2B | Rick Bible | 1 | Websites built for antiques dealers | 2006 | ||
| Antiques dealers/fine art dealers | web design | related industries | B2B | Antiques Web Design | 2 | Websites for antique dealers. Personalised for you, including training on how to keep it up to date. Technophobe proof! | 2004 | ||
| Apartment websites | web design | vertical | B2B | Rentbot | 2 | Apartment websites made simple | 2012 | ||
| Attorney microsites | web design | vertical | B2B | Great Jakes | 2 | We are the originators of the attorney microsite, a next-generation lawyer bio | 2002 | ||
| Auction houses, auctioneers | web design | vertical | B2B | Auctioneer Webdesign | 2 | Website design for auction houses | 2003 | ||
| Audiologists and hearing aid practices | web design | vertical | B2B | Audiology Design | 2 | Custom web solutions | 1999 | ||
| Authors | web design | vertical | B2B | authorBYTES | 2 | Everything authors need to shine online | 2002 | ||
| Authors and books (WordPress sites) | web design | vertical/technology specialization combo | B2B | Kate McMillan | 1 | Designing & building great WordPress websites for authors & books. | 2000 | ||
| Auto body shops | web design | vertical | B2B | Kirk Ziegler | 1 | Auto body website design | 1997 | ||
| Auto repair shops | web design | vertical | B2B | Kirk Ziegler | 1 | Complete website solutions for auto repair shops. Including mobile, SEO, marketing, logo design & more. | 1997 | ||
| Barbershops | web design | vertical | B2B | Tonsorium | 2 | The all in one turnkey barbershop platform! The All In One Turnkey Barbershop Platform! The all in one urnkey Barbershop Platform! | 2019 | ||
| Bed & Breakfast websites | web design | vertical | B2B | BnN Websites | 2 | Twice the website, ½ the cost. | 2009 | ||
| Beekeepers | web design | vertical | B2B | Elise fog | 1 | Websites with a buzz! | 2017 | ||
| Birth professionals | web design | vertical | B2B | Sarah Juliusson | 1 | Website design for birth professionals | 2011 | ||
| Carbon neutral websites | web design | issue-driven | B2B | Web Neutral Project | 2 | Carbon neutral websites | 2015 | ||
| Cash-for-service physicians | web design | vertical | B2B | Einstein Medical | 2 | 1995 | |||
| Catholic organisations | web design | vertical | B2B | Matthew Price | 1 | Transformation by design | 2011 | ||
| Chiropractors | web design | vertical | B2B | PerfectPatients | 2 | Chiropractic websites designed with one objective: New patients! | 2004 | ||
| Christian web and graphic design | web design | horizontal | B2B | Exodus | 2 | Christian web design and graphics studio | 1998 | ||
| Coaches (executive, business, career, health, personal) | web design | vertical | B2B | Kenn Schroder | 1 | Get the coaching website checklist Build credibility, engage visitors, and attract clients. | 2001 | ||
| Company led by technologists/Plastic surgery | web design | vertical/the way you work combo | B2B | GROWTH|Med | 2 | GrowthMed is the only technology led marketing company specializing in Medical | 2014 | ||
| Construction contractors | web design | vertical | B2B | Contractor Dynamics | 2 | Proven lead-generating websites for contractors. The most complete contractor website solution designed to get your phone ringing. | 2012 | ||
| Credit unions | web design | vertical | B2B | BloomCU | 2 | Award-winning credit union website design | 2015 | ||
| Crossfit affiliates/Fitness gyms | web design | vertical | B2B | Sitefit | 2 | Fitness sites made simple | 2013 | ||
| Custom Mailchimp templates | web design | technology specialization | B2B | Blueprint Media Studio | 2 | Feature rich, custom Mailchimp templates. | 2005 | ||
| Dance studios/schools | web design | vertical | B2B | Studio of Dance.com | 2 | Bringing studios and dancers together | 2002 | ||
| Database & website solutions for galleries, artists, and collectors | web design | vertical | B2B | Artlogic | 2 | All you need to run your art business. Database, websites, sales app, CRM & marketing tools built for galleries, artists & collectors. | 1999 | ||
| Dental labs | web design | vertical | B2B | Carrie Kuehn | 1 | Creative media services for dental labs | 1990 | ||
| Dentists | web design | vertical | B2B | Mike Pedersen | 1 | Attract more patients to your practice | 2000 | ||
| Design optimization for Shopify Plus stores | web design | horizontal | B2B | Nick Disabato | 2 | 2012 | |||
| Design systems | web design | horizontal | B2B | SuperFriendly | 2 | Make better digital products with design systems | 2012 | ||
| Digital accessablity | web design | issue-driven | B2B | Level Access | 2 | Digital accessibility: Its all we do! Create an inclusive digital world for all. | 1997 | ||
| Dog breeders | web design | vertical | B2B | Irina Sammut | 1 | Breeder web design | 2013 | ||
| Dog trainers, dog walkers, dog therapists | web design | related industries | B2B | Alice Tong | 1 | Modern web design for your business | 2010 | ||
| eCommerce sites for luxury brands | web design | umbrella focus | B2B | Diffusion Digital | 2 | Driving digital performance for luxury leaders | 2014 | ||
| eCommerce websites for the automotive aftermarket | web design | vertical/horizontal combo | B2B | Brendan Hanson | 1 | High Performance eCommerce | 2001 | ||
| eCommerce websites for the the motorsports industry | web design | vertical/horizontal combo | B2B | Brit Mansell | 1 | Igniting the Web | 1997 | ||
| Equine therapists | web design | vertical | B2B | Jennifer Shaw | 1 | Digital services for the equine industry & business professionals | 2020 | ||
| Esports & clan websites | web design | vertical | B2C | IVGrafix | 2 | Esports Designs. This is what we do! | 2008 | ||
| Family farms, grain elevators, and crop-protection companies | web design | related industries | B2B | Kestrel | 2 | Web development for agricultural & beyond | 1996 | ||
| Farmers | web design | vertical | B2B | Farm Web Design | 2 | Marketing your farm on the internet | 2004 | ||
| Feminine WordPress themes on the Genesis framework | web design | vertical/technology specialization combo | B2B | Lindsey Riel | 1 | The best feminine WordPress themes you ever did see, backed by a stellar support team. | 2005 | ||
| Feminine, luxury graphic/web design | web design | vertical | B2B | Dianne Kennedy | 2 | 2007 | |||
| Fertility Clinics | web design | vertical | B2B | Diego Riobo | 1 | We help fertility clinics with website design and internet marketing | 2000 | ||
| Fire departments | web design | vertical | B2B | Daniel Owen | 2 | Everything you need in one place | 2001 | ||
| Flooring | web design | vertical | B2B | Flooring Web Solutions | 2 | Solutions for the flooring industry. Flooring Web Solutions specializes in flooring website design for resellers with specialized product databases connected to ERP/CRM systems. | 2011 | ||
| Funeral homes | web design | vertical | B2B | Frazer Consultants | 2 | Fully custom site designs created by funeral professionals, for funeral professionals | 2003 | ||
| Furniture dealers | web design | vertical | B2B | FurnitureDealer.net | 2 | To champion the success of the local home furnishings retailer. | 1996 | ||
| Golf courses | web design | vertical | B2B | Golf Web Design | 2 | We are a technology & marketing shop that specializes in creating products that allow golf courses to make more money. | 2008 | ||
| Green movement | web design | issue-driven | B2B | Planet Media Studio | 2 | We create green, eco friendly brands, websites and eCommerce solutions | 1999 | ||
| Hair & Beauty (salons) | web design | vertical | B2B | Beauty Mark Marketing | 2 | Salon marketing agency | 2011 | ||
| Holiday rentals | web design | vertical | B2C | PromoteMyPlace | 2 | Create a stunning website for your holiday rental. Discover the easiest, most cost-effective way to get a professional website for your holiday cottage, villa, apartment or B&B. | 2010 | ||
| Holistic people | web design | related industries | B2B | VITAL Web Design | 2 | Inspiring website design for holistic people, practitioners, therapist websites. | 2004 | ||
| Home builders | web design | vertical | B2B | Builder Designs | 2 | Integrated digital solution. We build more than just a website. | 2005 | ||
| Home health care | web design | vertical | B2B | Tim Colling | 1 | Online marketing and SEO for senior home care, home health care, elder care, assisted living, hospice, senior care placement and more. | 2003 | ||
| Horses | web design | vertical | B2B | Carolynne Smith | 1 | You want your advertising to be as beautiful as your horses | 2003 | ||
| Hotels (two-and-three diamond hotels) | web design | vertical | B2B | Digital Hospitality | 2 | Creative Internet marketing for hotels & resorts | 2007 | ||
| Hunting | web design | vertical | B2B | 3 Plains | 2 | Outdoor marketing agency | 2006 | ||
| HVAC, plumbing and electrical contractors | web design | related industries | B2B | Contractor's Online-Access, Inc. | 2 | Connecting HVAC contractors to clients | 2000 | ||
| Independent financial advisors: RIAs, wealth managers and financial planners. | web design | vertical | B2B | AdvisorFlex | 2 | Best-in-class website design for today's independent RIAs & advisors in transition. | 2004 | ||
| Independent insurance agents | web design | vertical | B2B | AgentMethods | 2 | Insurance websites so advanced they market themselves | 2009 | ||
| Interface design for web app developers | web design | vertical/horizontal combo | B2B | Laura Elizabeth | 1 | Clean & functional web apps designed for developers & creative people with great ideas | 2011 | ||
| Interior designers | web design | vertical | B2B | Shari Miller | 1 | Are you an interior designer? Let us help you style your space on the web! | 2010 | ||
| Jewelry | web design | vertical | B2B | Gemfind Web Design | 2 | Web technologies & digital marketing for the jewelry industry since 1999 | 1999 | ||
| Joomla websites | web design | technology specialization | B2B | Roberts Web Design | 2 | We speak Joomla! | 2006 | ||
| Joomla websites | web design | technology specialization | B2B | Marc Hardy | 1 | Simple, easy to manage websites | |||
| Landing page design | web design | horizontal | B2B | Jen Gordon | 1 | Conversion centered design | 2014 | ||
| Landscapers | web design | vertical | B2B | Landscaper Websites | 2 | 350+ green industry websites built. We know landscapers. | 2004 | ||
| Law firm websites | web design | vertical | B2B | PaperStreet | 2 | Law firm web design. Impress & deliver results | 2001 | ||
| Lawn care and landscaping | web design | vertical | B2B | Lawn Care Sites HQ | 2 | Lawn care and landscaping websites designed to grow your sales online | 2009 | ||
| Life coaches | web design | vertical | B2B | Jennie Lakenan | 1 | Build a website that matches the caliber of your coaching | 2015 | ||
| Manufacturing businesses | web design | related industries | B2B | Factory Web Source | 2 | Build your manufacturing business. Capture more leads and increase sales with our manufacturing websites and online marketing Solutions | 2012 | ||
| Martial art schools | web design | vertical | B2B | Website Dojo | 2 | Martial arts websites by Dojo Industries. Convert website visitors into paid members. | 2005 | ||
| Medical websites | web design | vertical | B2B | Web to Med | 2 | Build patient trust. Medical website design and medical marketing services for doctors and medical offices. Advance your practice, boost revenues, save time and enjoy practicing medicine. | 2001 | ||
| Minimalist design | web design | horizontal | B2B | Justin Page Wood | 1 | Minimalist web design. We build beautiful websites for modern businesses. | 2010 | ||
| Mortgage brokers | web design | vertical | B2B | Roar Solutions | 2 | Professional & trusted mortgage & real estate website design, Google rankings, social media management & email marketing solutions | 2003 | ||
| Musicians | web design | vertical | B2B | Ross Barber | 1 | Design and marketing for the music industry. Custom web design for musicians, bands and artists. | 2011 | ||
| Nail, beauty, hair salons, and spas | web design | related industries | B2B | My Esalon | 2 | Custom web design & marketing | 2012 | ||
| Next-generation family businesses | web design | umbrella focus | B2B | Motor City Mobility | 2 | Web design and digital strategy for next-generation family businesses. We help family firms evolve digitally and grow in existing markets without losing touch with the values or passion that founded them. | 2012 | ||
| Oil & gas industry | web design | related industries | B2B | Jim Fulp | 1 | Oil & gas web design, marketing & graphics | 1999 | ||
| Online course creators | web design | vertical | B2B | Mor Cohen | 1 | Exceptionally powerful websites and branding for online courses creators | 2001 | ||
| Orthodontic practices | web design | vertical | B2B | OrthoInFusion | 2 | Showcase your practice | 2009 | ||
| Paintball | web design | vertical | B2B | Alpha Sports | 2 | Paintball website design | 2002 | ||
| Pediatric dentists | web design | vertical | B2B | Smile Savvy | 2 | The complete all-in-one solution. Internet marketing for pediatric dentists. | 2000 | ||
| Personal trainers | web design | vertical | B2B | My PT Website | 2 | Personal trainer website design & marketing coaching | 2013 | ||
| Pest control | web design | vertical | B2B | PestControl Websites | 2 | Complete online marketing. Solutions for the pest control industry. | 2004 | ||
| Pet industry | web design | vertical | B2B | Rosanna Stewart | 1 | Modern website design for pet care professionals, businesses & the pet industry | 2006 | ||
| Photographers (websites) | web design | vertical | B2B | Alex Vita | 1 | Your photography website is the foreground of your work. Make it amazing! | |||
| Pizza shops | web design | vertical | B2B | My Pizza Shop | 2 | Online marketing for pizzerias | 2014 | ||
| Plastic & Cosmetic Surgery | web design | vertical | B2B | NSE Media | 2 | Plastic & cosmetic surgery website design + marketing strategies. | 2002 | ||
| Pro athletes | web design | vertical | B2B | Athlete Web Design | 2 | Web design for pro athletes | 2006 | ||
| Pro wrestling and mixed martial arts | web design | related industries | B2B | Martin Bean | 1 | Your Fight Site is a web design & graphic design agency specialising in the pro wrestling & MMA industries | 2009 | ||
| Professional organizers | web design | vertical | B2B | Janet Barclay | 1 | Where professional organizers learn and connect | 2002 | ||
| Progressive political & non-profit projects | web design | issue-driven | B2B | Liberal Art | 2 | We design & develop digital solutions that help our political & advocacy clients engage their audiences. | 2006 | ||
| Punctuality | web design | the way you work | B2B | Roman Kirichik | 1 | Punctuality is the main principle of my work. | |||
| Ranches | web design | vertical | B2B | Ranch House Designs | 2 | Brand builders. Dream makers. | 1999 | ||
| Real estate websites | web design | vertical | B2B | IDXCentral | 2 | Real estate internet solutions | 1995 | ||
| Recruitment agencies | web design | vertical | B2B | Fast Recruitment Websites | 2 | We only build recruitment websites | 2009 | ||
| Residential care facilities | web design | vertical | B2B | Tim Colling | 1 | Beautiful and affordable websites for residential care facilities. | 2019 | ||
| Restaurants | web design | vertical | B2B | Restaurant Engine | 2 | Restaurant website design, the easy way | 2012 | ||
| Roofing contractors | web design | vertical | B2B | Roofing Webmasters | 2 | Every little detail of every little thing. | 2011 | ||
| Self help and spiritual industry | web design | related industries | B2B | Kris Voelker | 1 | Specializing in the self help and spiritual industry! | 2013 | ||
| Shopify design | web design | technology specialization | B2B | Eastside Co. | 2 | Shopify experts. We work with businesses across the world to create stunning Shopify stores and powerful digital marketing solutions. | 2013 | ||
| Ski and golf resorts | web design | related industries | B2B | Propeller Media Works | 2 | Ski & golf resort mobile & ADA friendly web design & marketing | 1997 | ||
| Squarespace / 1-day websites | web design | technology specialization/the way you work | B2B | Knapsack Creative | 2 | The simple way to get a professional website + logo. | 2012 | ||
| Squarespace websites | web design | technology specialization | B2B | SquareFlair | 2 | Squareflair is a design studio focused 100% on custom Squarespace design and development. | 2010 | ||
| Squarespace websites for the fitness and wellness industry | web design | vertical/technology specialization combo | B2B | Solmark Creative | 2 | A boutique design studio providing creative services to healthy lifestyle brands. | 2005 | ||
| Tattoo shops | web design | vertical | B2B | Tattoo Now | 2 | Kick-ass websites for tattoo artists, studios and suppliers | 2000 | ||
| Therapists | web design | vertical | B2B | Empathysites | 2 | Therapist website design to reflect who you are and attract clients. | 2017 | ||
| Thesis Theme Framework | web design | technology specialization | B2B | Nina Cross | 1 | Thesis Theme designer | 2010 | ||
| Transactional UX for airline bookings | web design | vertical/technology specialization combo | B2B | Karl Salisbury | 1 | ||||
| Translators | web design | vertical | B2B | Websites for Translators | 2 | Whether you are a translator, interpreter or linguist, we can boost your online and offline marketing! | 2011 | ||
| Travel agents | web design | vertical | B2B | The Travel Web Design Agency | 2 | Effective website design for tour operators & the travel industry | 2001 | ||
| User onboarding | web design | horizontal | B2B | Samuel Hulick | 1 | The user onboarding guy | 2004 | ||
| Veterinary practices | web design | vertical | B2B | ViziSites | 2 | Veterinary websites, design & SEO. Does your website reflect the quality of vetirinary medicine you practice? | 2013 | ||
| Web design for creative businesses | web design | vertical/horizontal combo | B2B | Jill Anderson | 1 | Hey, Im Jill. I make custom WordPress websites for creative professionals. | 2002 | ||
| Web design for vegan businesses | web design | issue-driven | B2B | Luke Dowding | 1 | The vegan web designer | |||
| Web design for vegan businesses | web design | vertical/horizontal combo | B2B | Vegan Web Design | 2 | Compassionately vegan. We help vegan businesses & professionals get results online | 2012 | ||
| Website makeovers for creative people | web design | vertical/horizontal combo | B2B | Jonathan Tilley | 1 | I'm a brand strategist who helps creative people transition into successful creative freelancers. | 2012 | ||
| Websites for the automotive and uPVC spraying industries | web design | vertical | B2B | Jeff Guest | 1 | Websites for Sprayers If you paint stuff, I can help your business. | 2011 | ||
| Wedding pros | web design | related industries | B2B | Ashley & Malone | 2 | Beautifully built. Distinctly designed. Swiftly launched. | 2004 | ||
| Wine ecommerce websites on Vin65 | web design | vertical/technology specialization combo | B2B | Wine Works | 2 | Great Vin65 launches. We are Vin65 experts - tackle your project with confidence. | 2013 | ||
| Wineries (with direct-to-consumer sales) | web design | vertical | B2B | Simply Platformed | 2 | Custom winery website design and development | 2011 | ||
| Wix website design | web design | technology specialization | B2B | TP Digital | 2 | Let's get wixing! We are a Wix website design agency. We build beautiful bespoke Wix websites. | 2013 | ||
| WordPress sites for wineries | web design | vertical/technology specialization combo | B2B | Brian Richardson | 1 | Winery websites and digital strategy. Boost tasting room traffic and sell more wine online. | 2015 | ||
| WordPress websites | web design | technology specialization | B2B | Mike Smith | 1 | Kick Ass WordPress Developer. Hi, Im Mike & I build award winning websites for my clients. | 2007 | ||
| Yoga | web design | vertical | B2B | Namaste Interactive | 2 | Shine brighter. Inspired Creative Design and Digital Marketing. | 2004 |
Niche Market Examples
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