Finding Your Web Design Niches: Examples

Find YOUR Niche

Download 196 niches designers & developers already are finding clients in.

278 excellent examples of specialized web developers / designers

Web Design Niches

Grow your business in one of the many web design niches that freelancers & agencies already find clients! Below, we have listed over 100 niches, and for each of them, there is also an example of a designer or developer targeting it.

If you want to know more about a particular niche, click a yellow topic tag or an industry link, for example, Authors.

Targeted NicheType of FocusBusiness ExampleInterview
Accessibility Web Design for Ski Resorts & Golf ResortsRelated-Industry FocusPropeller Media Works
"Accessible Web Designers & Digital Marketers"

Founded in 1997 by Dave Gibson
Burlington, VT
United States
Accountants Vertical FocusCPA Site Solutions
"Largest Provider of Websites for Accountants. Trusted by 7,478 Accounting Firms."

Founded in 1999 by Brian O'Connell, Kathy O'Connell
Colchester, VT
United States
Airports & Aviation IndustryVertical FocusAerovine Digital Media
"Aviation Website Development"

Founded in 2009 by Kyle Elliott
Federal Way, WA
United States
Antique Dealers & Fine Art DealersRelated-Industry FocusAntiques Web
"Websites for antique dealers. Personalised for you, including training on how to keep it up to date. Technophobe proof!"

Founded in 2004 by Rob Watson
United Kingdom
Vertical FocusArchmark
"Architect Branding & Marketing"

Founded in 2017 by Bryan McCartney, Kellie Nolan
Estero, FL
United States
AuctioneersVertical FocusAuctioneer
"Website design for auction houses"

Founded in 2003 by Rob Watson
United Kingdom
Audiologists & Hearing Aid Practices
Vertical FocusAudiologyDesign
"Grow Patient Leads"

Founded in 1999 by Kevin Havens
Nashville, TN
United States
Authors & Academic ScholarsVertical FocusJudy O Studio
"Unique Spaces for Ideas That Matter"

Founded in 2010 by Judy O'Neill
New Paltz, NY
United States
Auto Body ShopsVertical FocusOptima Automotive
"Web design, Social Media Management and SEO for the Automotive industry"

Founded in 2008 by Mark Claypool
Batavia, IL
United States
Aviation IndustryRelated-Industry FocusAIRbase One
"​Website Design & Digital Marketing for the Aviation & Aeronautics Industry"
B2B ClientsWe Understand Your Customer FocusBop Design
"The B2B Marketing Agency"

Founded in 2007 by Jeremy Durant, Kara Jensen
San Diego, CA
United States
Barber ShopsVertical FocusTonsorium
"The All In One Turnkey Barbershop Platform"
Bed & BreakfastsVertical FocusBnBwebsites
"Get More Direct Bookings"

Founded in 2009 by Fred Pierce
Payson, UT
United States
Bed & Breakfasts, Independent Hotels, & Vacation RentalsVertical FocusLodgingSites
"We Help You Convert Visitors to Guests & Traffic to Bookings"

Founded in 2017 by Liz Hamilton
Pinecliffe, CO
United States
Boating Brands, Fishing Brands, Fishing Charters, Fishing Guides, & Fishing LodgesRelated-Industry FocusThrive
"Marketing for Marine, Fishing & Paddlesports Brands"

Founded in 1994 by Jay Rieckmann, Susan Rieckmann
Oviedo, FL
United States
Book Publishers, Authors , & Literary AgentsRelated-Industry FocusBookswarm
"The Only Digital Agency Dedicated to the World of Books"

Founded in 2008 by Simon Appleby
United Kingdom
BuddyPress Web DevelopmentTechnology Specialization FocusDimension Media
"Looking for a WordPress / BuddyPress Developer? I build robust themes, plugins, and web applications."

Founded in 2003 by David Bisset
Fort Lauderdale, FL
United States
Carnival & Amusement CompaniesRelated-Industry FocusMatt's Web Design
"Our core focus is on developing web sites for the amusement and carnival industry"

Founded in 2003 by Matt Cook
Elgin, IL
United States
Cash-For-Service Physicians
Vertical FocusEinstein Medical
"Patients Delivered Daily"

Founded in 1995 by Robert C. Silkey
San Diego, CA
United States
CBD Companies, Cannabis Dispensaries, & Cannabis Cultivators
Related-Industry FocusSherpa
"A Digital Creative Agency for Cannabis"

Founded in 2016 by Kirk Evans, Tom Harrison
Portland, OR
United States
Christian Churches, Ministries, & Christian NonprofitsRelated-Industry FocusExodus Design Studio
"Christian Web Design and Graphics Studio"

Founded in 1998 by Kristine Youngberg - Cotterman
Apple Valley, MN
United States
Vertical FocusCommon People
"Conversion-Focused Web Design"

Founded in 2012 by Matt Hall, Mika Hall
Long Beach, CA
United States
Craft CMSTechnology Specialization FocusMade by Nicholson
"Bespoke Websites"

Founded in 2021 by Kevin Nicholson
United Kingdom
Credit Unions
Vertical FocusBloomCU
"We Help Credit Unions Design Award-Winning Websites"

Founded in 2015 by Ryan Harmon
Provo, UT
United States
Crossfit Affiliates & Fitness GymsVertical FocusSitefit
"Websites That Grow Fitness Gyms & Training Studios"
Dance Studios & Dance SchoolsVertical FocusStudio of
"Bringing Studios and Dancers Together"

Founded in 2002 by Stacey Marolf
Portland, OR
United States
Database & Website Solutions for Galleries, Artists, & CollectorsVertical FocusArtlogic
"Grow Your Art Business Online"

Founded in 1999 by Peter Chater
United Kingdom
Dental Labs
Vertical FocusCk2design
"Creative media services for dental labs"

Founded in 1990 by Carrie Kuehn
Orange County, CA
United States
Vertical FocusThe Dental Boost
"Grow Your Dental Practice Revenues With A High-Converting Custom Website"

Founded in 2016 by Michael Pedersen
Scottsdale, AZ
United States
Design Optimization for Shopify Plus StoresHorizontal FocusDraft
"Uses Design Research to Make Profitable Decisions for Shopify Stores"

Founded in 2012 by Nick Disabato
Chicago, IL
United States
Design to Code Conversion
The Way You Work FocusReliable PSD
"The #1 Sketch & PSD to HTML, CSS & WordPress Service. In the World."

Founded in 2014 by Viktor Solovej, Lou Levit, David Tendrich
Athens, GA
United States
DFY Online Course Creation
Horizontal FocusDreampro
"Course Creation Agency for Entrepreneurs & Business Owners"

Founded in 2019 by Ariel Schiffer
Charlotte, NC
United States
Digital AccessibilityIssue-Driven FocusLevel Access
"Empowering Organizations to Create Accessible & Inclusive Digital Experiences"

Founded in 1997 by Timothy Springer
Vienna, VA
United States
Dive ShopsVertical FocusDive Shop Marketing
"Dive Shop Web Solutions"

Founded by Scott W. Gonnello
Sarasota, FL
United States
Dive Shops & Dive InstructorsVertical FocusScuba Dive Marketing
"Offering Web Design and Marketing Services to Dive Retailers, Dive Resorts, and Instructors."

Founded in 2012 by Jonathan Rowe
Divi WebsitesTechnology Specialization FocusDivi Dojo Agency
"Do you need a Custom Divi designer for your website?"

Founded in 2012 by Mark Richmond
St. Petersburg, FL
United States
Doctors & Medical Practices
Vertical FocusWebToMed
"Medical Website Design & Medical Search Engine Optimization (SEO) Services for Doctors and Medical Practices"

Founded in 2001 by Philip Kujawski
Barrington, IL
United States
Dog Breeders
Vertical FocusBreeder Web Design
"Web and Graphic Design Services for Breeders"

Founded in 2013 by Irina Sammut
Dog Breeders, Cat Breeders, & Horse Breeders
Related-Industry FocusBreedpost
"Websites for Breeders"
Doulas, Midwives, Lactation Consultants, & Birth Centers Related-Industry FocusThe Website Doula
"Web Design for Wellness Providers"

Founded in 2011 by Sarah Juliusson
Saint Paul, MN
United States
Drupal Web DevelopmentTechnology Specialization FocusElevated Third
"B2B Digital Strategy and Drupal Development Agency"

Founded in 2004 by Jeff Calderone
Denver, CO
United States
Drupal Web Development for Universities & CollegesRelated-Industry FocusKwall
"Better Schools Through a Better Web Experience"

Founded in 2008 by Kevin Wall
Newport Beach, CA
United States
eCommerce Sites for Luxury BrandsUmbrella FocusDiffusion Digital
"Driving Digital Performance for Luxury Leaders"

Founded in 2014 by Will Wigram
United Kingdom
eCommerce Sites for Tuner Shops, Automotive Aftermarket Parts Manufacturers, Automotive Aftermarket Parts Distributors, & Automotive Aftermarket Parts RetailersHorizontal and Vertical Combo FocusPartsLogix
"High Performance eCommerce"

Founded in 2001 by Brendan Hanson
Moorpark, CA
United States
Environmentally Conscious BrandsIssue-Driven FocusEco Planet Media
"Earth Friendly Creative Agency"

Founded in 1999 by Kurt Whitt
Denver, CO
United States
ESL TeachersBabelTEQ
"Ready-Made Websites for ESL Teachers"

Founded by Paul Sallaway
Esports Organizations & Gaming Clans
Vertical FocusIVGrafix
"Designing Esports"

Founded in 2010 by Spencer Wade
Springfield-Branson, MO
United States
Executive Coaches, Career Coaches, Health Coaches, & Life Coaches
Vertical FocusCoaching Sites That Work
"Kenn Schroder. Web Designer."

Founded in 2001 by Kenn Schroder
Seaford, NY
United States
Family Farms, Grain Elevators, & Crop-Protection CompaniesRelated-Industry FocusKestrel Website Design
"Web Development for Agricultural & Beyond"

Founded in 1996 by Virginia Dahms
Decatur, IL
United States
FarmersVertical FocusFarm Web Design
"Award Winning Web Design & Digital Marketing Specialists Focused on Growing Your Agri-Business"

Founded in 2012 by Danny Mauk
Apopka, FL
United States
Fertility Clinics
Vertical FocusIVF Design
"Providing Marketing & Design Solutions for the Fertility Industry"

Founded in 2000 by Diego Riobo
United States
Financial Advisors
Vertical FocusAltaStreet
"Engaging Websites for Financial Advisors"

Founded in 1993 by Robert Sheinbein
Avon, OH
United States
Financial Advisors, RIAs, Wealth Managers, & Financial Planners
Vertical FocusMake It A Great Day, Inc.
"Simply Better RIA Websites, since 2004."

Founded in 2004 by Matt Peterson
Washougal, WA
United States
Fire DepartmentsVertical FocusFireline Hosting
"Affordable Websites for Volunteer Fire Departments"
Flooring CompaniesVertical FocusWebstream Dynamics
"Digital Marketing, Web Design & E-commerce for Flooring Retailers."

Founded in 1998 by John Simonson
West Bend, WI
United States
Food Bloggers
Vertical FocusGrace + Vine Studios
"Turn Your Food Blog’s Page Views Into Loyal Followers Through Authentic Brand Story and Heart-Centered Web Design"

Founded in 2014 by Madison Wetherill
Scottsdale, AZ
United States
Funeral HomesVertical FocusFrazer Consultants
"Funeral Technology That Works for You"

Founded in 2003 by Matt Frazer
Middleton, WI
United States
Furniture DealersVertical FocusFurnitureDealer
"Having a Great Website Is More Important Than Ever. We Have the Solution."

Founded in 1996 by Andy Bernstein
Burnsville, MN
United States
Garden Centers, Nurseries, & Landscape CompaniesVertical FocusThe Site Gardener
"Web Design & Digital Marketing for the Nursery Industry"

Founded in 2009 by Mark Bolin
Canton, OH
United States
General ContractorsVertical FocusContractor Gorilla
"Amazing Websites. Built for Contractors."

Founded in 2014 by Aaron Rose
Los Angeles, CA
United States
Genesis (WordPress) Websites for Visual Designers
Horizontal and Vertical Combo FocusWebsentia Web Services
"Websites for Visual Designers and Creative Professionals (Who Hate Doing Websites)"

Founded in 1998 by Steve Horn
Denton, TX
United States
Golf CoursesVertical FocusGolf Course Website Design
"Elevate Your Website"

Founded in 2008 by Erick Arbé
Greenville, SC
United States
Hair Salons & SpasRelated-Industry FocusDigital Glam Squad
"Your Digital Marketing Entourage"

Founded in 2017 by Tara Pollman
Cape Coral, FL
United States
Handymen & Home Improvement Contractors
Related-Industry FocusHandyman Marketing Pros
"The Home Improvement Industry's Top-Rated Website & Marketing Company"

Founded in 2018 by Jason Call
Auburn, CA
United States
Holiday RentalsVertical FocusPromoteMyPlace
"Create a Stunning Website for Your Holiday Rental"

Founded in 2010 by Paul O'Rourke
United Kingdom
Home BuildersVertical FocusBuilder Designs
"Integrated digital solution. We build more than just a website."
Home Health Care Services, Hospice Care, In-Home Care, & Senior Care Facilities
Vertical FocusA Servant's Heart Web Design and Marketing
"Higher Search Rankings Generate Higher Revenue"

Founded in 2003 by Tim Colling
Oceanside, CA
United States
Horse Breeders, Horse Trainers, Horse Brands, & Equestrians
Vertical FocusEquiluxe Marketing
"Your Partners in Equestrian Marketing, Web Design, and Branding"

Founded in 2003 by Nicole Robertson
Portland, OR
United States
HVAC Contractors , Plumbing Contractors, & Electrical Contractors
Related-Industry FocusOnline Access
"Connecting HVAC contractors to clients"

Founded in 2000 by Dave C Squires
Port Huron, MI
United States
Independent Insurance Agents
Vertical FocusAgentMethods
"All-in-One Website Marketing Platform for Insurance Agents"

Founded in 2009 by Aaron Kassover
Seattle, WA
United States
Interior Designers
Vertical FocusLittle Blue Deer
"Are you an interior designer? Let us help you style your space on the web!"

Founded in 2010 by Shari Miller
Miami, FL
United States
Jewelry StoresVertical FocusGemFind Digital Solutions
"Web Design For Jewelry Stores"

Founded in 1999 by Alex Fetanat
Newport Beach, CA
United States
Joomla & SobiProTechnology Specialization FocusRoberts Web Design
"We speak Joomla!"

Founded in 2006 by Robert Vining
League City, TX
United States
Kajabi Websites / Sales Pages for Coaches
Horizontal and Vertical Combo FocusCourtney Marie & Co.
"Branding & Web Design for Online Coaches & Course Creators"

Founded in 2018 by Courtney Krueger
Austin, TX
United States
Landing Page DesignHorizontal FocusJen Gordon
"I Build Killer Sales Funnels."

Founded in 2014 by Jen Gordon
Atlanta, GA
United States
Landscape CompaniesVertical FocusMy Landscape Website
"Web Design & Marketing for Landscapers"

Founded in 2000 by Kimble Bouyer
Carson City, NV
United States
Vertical FocusForward Lawyer Marketing
"Need More Clients For Your Law Firm? We Create Customized Solutions That Get Results."

Founded in 2013 by Matt Stark
Glen Ellyn, IL
United States
Lead-Generating Websites for Chiropractors
Vertical FocusPerfectPatients
"Chiropractic Websites & Marketing that Get New Patients"

Founded in 2011 by Bill Esteb, Steve Anson
Palmer Lake, CO
United States
Life Coaches
Vertical FocusJennie Lakanen
"Build a Website That Matches the Caliber of Your Coaching"

Founded in 2018 by Jennie Lakenan
Kansas City, MO
United States
Manufacturing BusinessesRelated-Industry FocusWeb Source Works
"Build Your Manufacturing Business. Capture More Leads and Increase Sales With Our Manufacturing Websites and Online Marketing Solutions"

Founded in 2012 by Chris McCarthy
Henderson, NV
United States
Martial Arts Schools Vertical FocusDojo Industries
"Martial Arts Websites and Digital Marketing"

Founded in 2007 by Indro Sartorio
Brooklyn, NY
United States
Mental Health Practitioners
Vertical FocusTherapySites
"Websites for Therapists Made Simple"

Founded in 2007 by Kate Maloney
Downers Grove, IL
United States
Minimalist Design for Interior Designers , Architects , & Builders
Horizontal FocusJPW Design Studio
"Custom Websites for Interior Designers, Architects & Builders"

Founded in 2010 by Justin Page Wood
Irvine, CA
United States
Mortgage Brokers
Vertical FocusRoar Solutions
"Lead Generating Mortgage & Business Website Designs That Get You Noticed"

Founded in 2003 by Ned Bubic, Chris White
Mortgage Brokers, Financial Advisors, & Life Insurance Companies
Related-Industry FocusCodepotato
"Starch Your Engines - If You’re Looking for a Web Agency That Understands Financial Lingo and Can Convert Your Ideas to Reality We’re Here for You."

Founded in 2011 by Gareth Thompson
United Kingdom
Multifamily PropertiesVertical FocusRentbot
"We Design Websites for Your Multifamily Properties That Attract, Convert, and Retain Tenants."

Founded in 2014 by Nathan Markey
Richmond, VA
United States
MusiciansVertical FocusElectric Kiwi
"We Create Awesome Custom Websites for Musicians"

Founded in 2011 by Ross Barber-Smith
United Kingdom
Nail Salons, Beauty Salons, Hair Salons, & SpasRelated-Industry FocusMyEsalon
"Dynamic Web Design & Marketing"

Founded in 2012 by Phuc Nguyen, Leon Nguyen
Falls Church, VA
United States
Oil & Gas IndustryRelated-Industry FocusFocusArts
"Oil & Gas Web Design, Marketing & Graphics"

Founded in 1999 by Jim Fulp
Livingston, TX
United States
Online Course Creators Vertical FocusThe Branding Designer
"Exceptionally Powerful Branding for Online Courses"

Founded in 2018 by Mor Cohen
United States
Online Learning & Membership Websites (LearnDash)
Horizontal FocusLMSNinjas
"We Build Online Learning and Membership Sites for Enterprises, Small Businesses, and Startups."

Founded in 2016 by Zeeshan Raza
Philadelphia, PA
United States
Orthodontic Practices
Vertical FocusOrtho Infusion
"Showcase Your Practice"
Outdoor Outfitters, Hunting Lodges, & Fishing LodgesRelated-Industry Focus3plains
"Outdoor Marketing + Design"

Founded in 2006 by Ryan Trask
Shakopee, MN
United States
Page Speed OptimizationTechnology Specialization FocusPageSpeed Optimized
"Website Performance Optimization"

Founded in 2013 by Dan Wilkinson
United Kingdom
Paintball ParksVertical FocusConstant Pursuit Marketing
"Fully Managed Websites Done Right - For Paintball Parks"

Founded in 2017 by Rusty Glaze
Chicago, IL
United States
Painters & SculptorsVertical FocusStudio Website Design
"Website Design and Social Media Promotion for Artists & Art Groups"

Founded in 2006 by Liz Wilkinson
United Kingdom
Personal TrainersVertical FocusMy PT Website
"Website Design For Personal Trainers"

Founded in 2013 by Dan Salcumbe
United Kingdom
Pet Industry
Vertical FocusWUF Design
"Take Your Pet Business from Zero to Superhero. Awesome Websites Designed to Grow Your Business."

Founded in 2018 by Rosie Robinson
United Kingdom
Vertical FocusForegroundWeb
"Web-Design Education & Services for Photographers"

Founded by Alex Vita
Vertical FocusMy Pizza Shop
"Online Marketing For Pizzerias"

Founded in 2014 by Jaime Santiago
United States
Plastic Surgeons
Vertical FocusGROWTH|Med
"Medical Marketing & Website Design. Technology-Lead Marketing That Delivers Unparalleled Results."

Founded in 2014 by Steven Fruchter
Playa del Rey, CA
United States
Pro AthletesVertical FocusAthlete Web Design
"Helping Athletes, Teams & Sports Companies Stand Out in a Crowded Digital Space"

Founded in 2009 by Timothy M. Evans
Barrington, IL
United States
Professional SpeakersVertical FocusSpeakerWebsites
"Custom Websites for Professional Speakers"

Founded in 2006 by Cynthia Lay
Albuquerque, NM
United States
Progressive Advocacy Groups & Progressive Political CampaignsIssue-Driven FocusLiberal Art
"We design & develop digital solutions that help our political & advocacy clients engage their audiences."

Founded in 2006 by Steve Ofner
Washington, DC
United States
Progressive Nonprofits & Social EnterprisesVertical FocusLoop
"Design for Social Good"

Founded in 2012 by Ryan Felix, Joshua Layton
Racing Teams & Racing Drivers
Vertical FocusSpindrift
"Motorsport Web Design"

Founded in 2001 by Mark Priddy
United Kingdom
RanchesVertical FocusRanch House Designs
"Brand builders. Dream makers."

Founded in 1999 by Rachel Cutrer
Wharton, TX
United States
Real Estate Developers & Architects Related-Industry FocusAuthentic
"We Connect Brand, Design, and Technology to Real Estate Development"

Founded in 2013 by Chris Arnold, Bryant Hughes
Denver, CO
United States
Recruitment AgenciesVertical FocusFast Recruitment Websites
"We Only Build Recruitment Websites"

Founded in 2009 by Chris Potter, James Squires
United Kingdom
Residential Care Facilities
Vertical FocusAssisted Living Boost
"Affordable Websites for Residential Care Facilities."

Founded in 2019 by Tim Colling
Oceanside, CA
United States
Vertical FocusRestaurant Engine
"Restaurant website design, the easy way"

Founded in 2012 by Brian Casel
Durham, NC
United States
Roofing Contractors
Vertical FocusRoofing SEO Webmasters
"Digital Marketing for Roofers"

Founded in 2011 by Nolen Walker
Fort Worth, TX
United States
Roofing Contractors, HVAC Contractors , & Plumbing Contractors
Related-Industry FocusHook Agency
"Construction marketing. Hook better leads with a google specialized team."

Founded in 2012 by Tim Brown, Bea Bonte
Minneapolis, MN
United States
Sales Focused Websites for Tour Operators & Activity OperatorsHorizontal FocusTourism Tiger
"Website Design For Tour & Activity Operators"

Founded in 2015 by Matthew Newton, Rebeca Newton
SchoolsVertical FocusChameleon Logic
"Is Your School Website Everything You Need It to Be?"

Founded in 2004 by Geoff Lockwood
Shopify Plus StoresTechnology Specialization FocusEastside Co
"Shopify Experts & Ecommerce Agency. Taking your ambitions from concept to conversion"

Founded in 2013 by Jason Stokes
United Kingdom
SilverStripe Websites and AppsTechnology Specialization FocusThatByThem
"The Remote SilverStripe Specialists"

Founded in 2010 by Davey Hennessey, Ahn Le
Lucena City
Social Advocacy OrganizationsVertical FocusElevation
"A Digital, Marketing, and Branding Agency Specializing In Nonprofits"
Solar Installers
Vertical FocusCreative Nurds
"Solar Website Design and Development - I Help Solar Companies Build Awesome Websites"

Founded in 2019 by Lucian Wu
Squarespace / 1-Day WebsitesThe Way You Work FocusKnapsack Creative Co.
"Get a Website That Makes You Proud. Experience Our Live Design Process and Get a Professional Squarespace Website in as Little as One Day."

Founded in 2012 by Benjamin Manley
Lynchburg, VA
United States
Squarespace WebsitesTechnology Specialization FocusBe Aligned Web Design
"Website Design and SEO for successful businesses ready to UP LEVEL and scale their brand"

Founded in 2017 by Erin Neumann
St Louis, MO
United States
Squarespace WebsitesTechnology Specialization FocusSquareflair
"Expect More from Your Website. Join the Growing Number of Companies Trusting Squareflair to Create Websites That Drive Response and Generate Revenue."

Founded in 2010 by Alan Houser
Indianapolis, IN
United States
Squarespace Websites for Plant-Based/Vegan Entrepreneurs
Issue-Driven FocusDanae Bloisë
"Web Design for Plant-Based Businesses"

Founded in 2017 by Danae Bloise
Kailua, HI
United States
Staffing AgenciesStaffing Future
"Industry Leading Staffing Websites and Technology Services"

Founded in 2015 by Bruce Stander, Jack Copeland
Newport Beach, CA
United States
Subscription Box BusinessesHorizontal FocusMy Subscription Business
"Digital Agency For Subscription Business"

Founded in 2015 by Umang Suneja
Tattoo ShopsVertical FocusTattooNow
"Kick-Ass Websites for Tattoo Artists, Studios and Suppliers"

Founded in 2000 by Gabe Ripley
Easthampton, MA
United States
Taxi ServicesVertical FocusTaxi Web Design
"Dispatch System With CRM, Booking Tools & OnDemand Ride App"

Founded in 2008 by Sunil Shrestha
The Fitness and Wellness IndustryHorizontal and Vertical Combo FocusSolmark Creative
"A boutique design studio providing creative services to healthy lifestyle brands."

Founded in 2005 by Jenni Schwartz, Mike Schwartz
Boca Raton, FL
United States
Thesis Theme DesignsTechnology Specialization FocusNina Cross Design
"WordPress Developer + Minimalist Designer"

Founded in 2010 by Nina Cross
Philadelphia, PA
United States
Thinkific Course Sites, Membership Sites & Apps for Influencers, Coaches, & Online Course Creators
Horizontal and Vertical Combo FocusRob Galvin
"We Turn Your Thinkific Site Into a Forever Fan Funnel"

Founded in 2018 by Rob Galvin
Cary, NC
United States
Thinkific Course Sites for Music Teachers
Horizontal and Vertical Combo FocusTech of Business
"Expand Online. Get the Strategy, Support & Tech You Need to Create an Online Scalable Music Education Business - Even if You Are Tech Adverse"

Founded in 2018 by Jaime Slutzky
Redmond, WA
United States
Translators & InterpretersRelated-Industry FocusWebsites for Translators
"Let’s Talk About Your New, Effective Website"

Founded in 2011 by Meg Dziatkiewicz
United Kingdom
Travel AgentsVertical FocusThe Travel Web Design Agency
"Effective Website Design for Tour Operators and the Travel Industry"

Founded in 2015 by Aaron Whiffin , Alex Hopson
United Kingdom
Two-and-Three Diamond HotelsVertical FocusDigital Hospitality
"Hotel Digital Marketing & Website Design That Works"

Founded in 2007 by David Bhimji
Universities & CollegesRelated-Industry FocusWhite Whale
"We’re a Design, Strategy, and Technology Firm Serving Colleges and Universities around the World"

Founded in 2000 by Jason Pontius
Oakland, CA
United States
User Onboarding for Web Apps & Software CompaniesHorizontal FocusUserOnboard
"The User Onboarding Guy"

Founded in 2012 by Samuel Hulick
Portland, OR
United States
Vegan Businesses
Horizontal and Vertical Combo FocusVegan Web Design
"We Help Growth Driven Plant Based Businesses Create More Profit With Digital Strategy & Marketing"

Founded in 2012 by Siân Graham, David Graham
Vertical FocusViziSites
"Veterinary Websites, Design & SEO. Does Your Website Reflect the Quality of Veterinary Medicine You Practice?"

Founded in 2013 by Jesse Davis, Rebecca Davis
San Diego, CA
United States
Web Development Services for Graphic Designers & Marketing Agencies
Horizontal and Vertical Combo FocusDevSavvy
"We Build Better Digital Experiences."

Founded in 2015 by Brian Jardine
Woodstock, GA
United States
Webflow WebsitesTechnology Specialization FocusStudio Corvus
"I Make Websites"

Founded in 2014 by Rowan Hartsuiker
Wedding Pros & Interior Designers Related-Industry FocusAshley & Malone
"We Build Brands for Those Rising to the Top"

Founded in 2013 by Ashley Malone, Dallas Malone
White Label Divi Development for Creative AgenciesTechnology Specialization FocusDivi Agency
"White Label Divi Development for Designers and Agencies"

Founded in 2019 by Maxime Beguin
Wix Website DesignTechnology Specialization FocusPickle-Wix Web Design
"Wix Website Designer"

Founded in 2001 by Idelle Fisher
Denver, CO
United States
Wix Website DesignTechnology Specialization FocusTP Digital
"Simply Chic Wix Web Design"

Founded in 2013 by Raul Schweizer, Julie London
United Kingdom
WordPress Sites for Wineries
Vertical FocusVinbound Marketing
"Smart Websites & Digital Marketing for Wineries"

Founded in 2014 by Brian Richardson
Carlton, OR
United States
WordPress Sites with IDX for Real Estate AgentsHorizontal and Vertical Combo FocusIDX Central
"WordPress Real Estate Websites with IDX"

Founded in 1995 by Esther Moineau
Chico, CA
United States
WordPress Theme and Plugins for Cannabis Dispensaries
Horizontal and Vertical Combo FocusH32B
"Dispensary WordPress Theme & Plugins"
WordPress Websites for Creative Businesses
Horizontal and Vertical Combo FocusJill Lynn Design
"Custom WordPress Websites for Creative Professionals"

Founded in 2002 by Jill Lynn
Dallas, GA
United States
WordPress Websites for MuseumsVertical FocusCuberis
"Dynamic, Beautiful, and Flexible Websites That Help Museums Tell Stories, Share Collections, Bolster Memberships, etc."

Founded in 2003 by Ray Parrish, Adam King
Apex, NC
United States
Wrestling Promoters, MMA Promoters, & Boxing PromotersRelated-Industry FocusYour Fight Site
"Creating Websites and Video on Demand Channels for Professional Wrestling, MMA, and Boxing Promoters."

Founded in 2017 by Martin Bean
Newcastle upon Tyne
United Kingdom
Yoga Studios & Yoga TeachersVertical FocusNamaste Interactive
"Shine brighter. Inspired Creative Design and Digital Marketing."

Founded in 2004 by Chris Roy, Rose Vo
Austin, TX
United States

How Do I Choose a Web Design Niche?

Six key questions to ask before focusing on a niche:

1. Is Your Potential Clients’ Market Growing?

That your potential clients’ own market grows is the most important factor when choosing a niche. If their market is shrinking, there probably won’t be enough business for you either.

Companies that are facing vigorous growth are starting more new projects.

Fast-growing niches are attracting entrepreneurs to start new businesses, and newly established companies need to buy many services for the first time. For example, almost 100% of all new businesses need a website.

It is also easier to sell your services to a company that does not already have an existing supplier.

2. What Size and Type of Projects Are Available?

If you need to charge $5,000 for a website and the niche you’re looking at can only afford an average of $1,000, it’s not worth your time pursuing.

If a typical project consumes a lot of time or requires many types of specialists, the niche you’re looking at may suit agencies better than freelancers.

3. Do They Know They Need Your Services?

You’ve limited time for marketing and sales.

Your time is best used when you speak to decision makers who are already aware of their need, rather than spending your time trying to convince someone who has a hard time realizing how your services can help them.

4. Do They Value Your Services?

This extends the previous question. If potential clients know they need your help, and they also value those services, it’s a sign that it’s a good niche.

On the other hand, if most websites in the niche you’re considering are “old, slow, and ugly” (or non-existent), it’s possible that this niche simply don’t see the value of web design - trying to sell your type of services could become an uphill battle.

5. Do You Like the People?

In the end, all business is about people and people like to work with people they “click” with.

So if you like your potential clients, they will be more prone to like you. And you will develop stronger relationships easier.

6. Can You Reach Potential Clients?

If you can’t find and contact potential clients easily (or affordably), it’s better to know sooner than later.

When you research the niche, look for events to attend and directories with contact information for your prospects. If you find a lot of useful information, that’s a sign of a good niche.
Read the full "How to."

Web Design Niches