Find YOUR Niche
Download 176 niches designers & developers already are finding clients in.
257 excellent examples of specialized web developers / designers
Web Design Niches
Grow your business in one of the many web design niches that freelancers & agencies already find clients! Below, we have listed over 100 niches, and for each of them, there is also an example of a designer or developer targeting it.
If you want to know more about a particular niche, click a yellow topic tag or an industry link, for example, Authors.
|Targeted Niche||Type of Focus||Business Example||Interview|
|Accessibility Web Design for Ski Resorts & Golf Resorts||Related-Industry Focus||Propeller Media Works|
"Accessible Web Designers & Digital Marketers"
Founded in 1997 by Dave Gibson
|Accountants||Vertical Focus||CPA Site Solutions|
"Largest Provider of Websites for Accountants. Trusted by 7,478 Accounting Firms."
Founded in 1999 by Brian O'Connell, Kathy O'Connell
|Airports & Aviation Industry||Vertical Focus||Aerovine Digital Media|
"Aviation Website Development"
Founded in 2009 by Kyle Elliott
Federal Way, WA
|Antique Dealers & Fine Art Dealers||Related-Industry Focus||Antiques Web Design.com|
"Websites for antique dealers. Personalised for you, including training on how to keep it up to date. Technophobe proof!"
Founded in 2004 by Rob Watson
|Architects ||Vertical Focus||Archmark|
"Architect Branding & Marketing"
Founded in 2017 by Bryan McCartney, Kellie Nolan
|Auctioneers||Vertical Focus||Auctioneer Webdesign.com|
"Website design for auction houses"
Founded in 2003 by Rob Watson
|Audiologists & Hearing Aid Practices||Vertical Focus||AudiologyDesign|
"Grow Patient Leads"
Founded in 1999 by Kevin Havens
|Authors & Academic Scholars||Vertical Focus||Judy O Studio|
"Unique Spaces for Ideas That Matter"
Founded in 2010 by Judy O'Neill
New Paltz, NY
|Auto Body Shops||Vertical Focus||Optima Automotive|
"Web design, Social Media Management and SEO for the Automotive industry"
Founded in 2008 by Mark Claypool
|Aviation Industry||Related-Industry Focus||AIRbase One|
"Website Design & Digital Marketing for the Aviation & Aeronautics Industry"
|B2B Clients||We Understand Your Customer Focus||Bop Design|
"The B2B Marketing Agency"
Founded in 2007 by Jeremy Durant, Kara Jensen
San Diego, CA
|Barber Shops||Vertical Focus||Tonsorium|
"The All In One Turnkey Barbershop Platform"
|Bed & Breakfasts||Vertical Focus||BnBwebsites|
"Get More Direct Bookings"
Founded in 2009 by Fred Pierce
|Bed & Breakfasts, Independent Hotels, & Vacation Rentals||Vertical Focus||LodgingSites|
"We Help You Convert Visitors to Guests & Traffic to Bookings"
Founded in 2017 by Liz Hamilton
|Boating Brands, Fishing Brands, Fishing Charters, Fishing Guides, & Fishing Lodges||Related-Industry Focus||Thrive|
"Marketing for Marine, Fishing & Paddlesports Brands"
Founded in 1994 by Jay Rieckmann, Susan Rieckmann
|Book Publishers, Authors , & Literary Agents||Related-Industry Focus||Bookswarm|
"The Only Digital Agency Dedicated to the World of Books"
Founded in 2008 by Simon Appleby
|BuddyPress Web Development||Technology Specialization Focus||Dimension Media|
"Looking for a WordPress / BuddyPress Developer? I build robust themes, plugins, and web applications."
Founded in 2003 by David Bisset
Fort Lauderdale, FL
|Carnival & Amusement Companies||Related-Industry Focus||Matt's Web Design|
"Our core focus is on developing web sites for the amusement and carnival industry"
Founded in 2003 by Matt Cook
|Cash-For-Service Physicians||Vertical Focus||Einstein Medical|
"Patients Delivered Daily"
Founded in 1995 by Robert C. Silkey
San Diego, CA
|CBD Companies, Cannabis Dispensaries, & Cannabis Cultivators||Related-Industry Focus||Sherpa|
"A Digital Creative Agency for Cannabis"
Founded in 2016 by Kirk Evans, Tom Harrison
|Christian Churches, Ministries, & Christian Nonprofits||Related-Industry Focus||Exodus Design Studio|
"Christian Web Design and Graphics Studio"
Founded in 1998 by Kristine Youngberg - Cotterman
Apple Valley, MN
|Copywriters||Vertical Focus||Common People|
"Conversion-Focused Web Design"
Founded in 2012 by Matt Hall, Mika Hall
Long Beach, CA
|Credit Unions||Vertical Focus||BloomCU|
"We Help Credit Unions Design Award-Winning Websites"
Founded in 2015 by Ryan Harmon
|Crossfit Affiliates & Fitness Gyms||Vertical Focus||Sitefit|
"Websites That Grow Fitness Gyms & Training Studios"
|Dance Studios & Dance Schools||Vertical Focus||Studio of Dance.com|
"Bringing Studios and Dancers Together"
Founded in 2002 by Stacey Marolf
|Database & Website Solutions for Galleries, Artists, & Collectors||Vertical Focus||Artlogic|
"Grow Your Art Business Online"
Founded in 1999 by Peter Chater
|Dental Labs||Vertical Focus||Ck2design|
"Creative media services for dental labs"
Founded in 1990 by Carrie Kuehn
Orange County, CA
|Dentists ||Vertical Focus||The Dental Boost|
"Grow Your Dental Practice Revenues With A High-Converting Custom Website"
Founded in 2016 by Michael Pedersen
|Design Optimization for Shopify Plus Stores||Horizontal Focus||Draft|
"Uses Design Research to Make Profitable Decisions for Shopify Stores"
Founded in 2012 by Nick Disabato
|Design To Code Conversion||The Way You Work Focus||Reliable PSD|
"The #1 Sketch & PSD to HTML, CSS & WordPress Service. In the World."
Founded in 2014 by Viktor Solovej, Lou Levit, David Tendrich
|Digital Accessibility||Issue-Driven Focus||Level Access|
"Empowering Organizations to Create Accessible & Inclusive Digital Experiences"
Founded in 1997 by Timothy Springer
|Dive Shops||Vertical Focus||Dive Shop Marketing|
"Dive Shop Web Solutions"
Founded by Scott W. Gonnello
|Dive Shops & Dive Instructors||Vertical Focus||Scuba Dive Marketing|
"Offering Web Design and Marketing Services to Dive Retailers, Dive Resorts, and Instructors."
Founded in 2012 by Jonathan Rowe
|Divi Websites||Technology Specialization Focus||Divi Dojo Agency|
"Do you need a Custom Divi designer for your website?"
Founded in 2012 by Mark Richmond
St. Petersburg, FL
|Doctors & Medical Practices||Vertical Focus||WebToMed|
"Medical Website Design & Medical Search Engine Optimization (SEO) Services for Doctors and Medical Practices"
Founded in 2001 by Philip Kujawski
|Dog Breeders||Vertical Focus||Breeder Web Design|
"Web and Graphic Design Services for Breeders"
Founded in 2013 by Irina Sammut
|Dog Breeders, Cat Breeders, & Horse Breeders||Related-Industry Focus||Breedpost|
"Websites for Breeders"
|Doulas, Midwives, Lactation Consultants, & Birth Centers||Related-Industry Focus||The Website Doula|
"Web Design for Wellness Providers"
Founded in 2011 by Sarah Juliusson
Saint Paul, MN
|Drupal Web Development||Technology Specialization Focus||Elevated Third|
"B2B Digital Strategy and Drupal Development Agency"
Founded in 2004 by Jeff Calderone
|Drupal Web Development for Universities & Colleges||Related-Industry Focus||Kwall|
"Better Schools Through a Better Web Experience"
Founded in 2008 by Kevin Wall
Newport Beach, CA
|eCommerce Sites for Luxury Brands||Umbrella Focus||Diffusion Digital|
"Driving Digital Performance for Luxury Leaders"
Founded in 2014 by Will Wigram
|eCommerce Sites for Tuner Shops, Automotive Aftermarket Parts Manufacturers, Automotive Aftermarket Parts Distributors, & Automotive Aftermarket Parts Retailers||Horizontal and Vertical Combo Focus||PartsLogix|
"High Performance eCommerce"
Founded in 2001 by Brendan Hanson
|Environmentally Conscious Brands||Issue-Driven Focus||Eco Planet Media|
"Earth Friendly Creative Agency"
Founded in 1999 by Kurt Whitt
"Ready-Made Websites for ESL Teachers"
Founded by Paul Sallaway
|Esports Organizations & Gaming Clans||Vertical Focus||IVGrafix|
Founded in 2010 by Spencer Wade
|Executive Coaches, Career Coaches, Health Coaches, & Life Coaches||Vertical Focus||Coaching Sites That Work|
"Kenn Schroder. Web Designer."
Founded in 2001 by Kenn Schroder
|Family Farms, Grain Elevators, & Crop-Protection Companies||Related-Industry Focus||Kestrel Website Design|
"Web Development for Agricultural & Beyond"
Founded in 1996 by Virginia Dahms
|Farmers||Vertical Focus||Farm Web Design|
"Award Winning Web Design & Digital Marketing Specialists Focused on Growing Your Agri-Business"
Founded in 2012 by Danny Mauk
|Fertility Clinics||Vertical Focus||IVF Design|
"Providing Marketing & Design Solutions for the Fertility Industry"
Founded in 2000 by Diego Riobo
|Financial Advisors||Vertical Focus||AltaStreet|
"Engaging Websites for Financial Advisors"
Founded in 1993 by Robert Sheinbein
|Financial Advisors, RIAs, Wealth Managers, & Financial Planners||Vertical Focus||Make It A Great Day, Inc.|
"Simply Better RIA Websites, since 2004."
Founded in 2004 by Matt Peterson
|Fire Departments||Vertical Focus||Fireline Hosting|
"Affordable Websites for Volunteer Fire Departments"
|Flooring Companies||Vertical Focus||Webstream Dynamics|
"Digital Marketing, Web Design & E-commerce for Flooring Retailers."
Founded in 1998 by John Simonson
West Bend, WI
|Food Bloggers||Vertical Focus||Grace + Vine Studios|
"Turn Your Food Blog’s Page Views Into Loyal Followers Through Authentic Brand Story and Heart-Centered Web Design"
Founded in 2014 by Madison Wetherill
|Funeral Homes||Vertical Focus||Frazer Consultants|
"Funeral Technology That Works for You"
Founded in 2003 by Matt Frazer
|Furniture Dealers||Vertical Focus||FurnitureDealer|
"Having a Great Website Is More Important Than Ever. We Have the Solution."
Founded in 1996 by Andy Bernstein
|Garden Centers, Nurseries, & Landscape Companies||Vertical Focus||The Site Gardener|
"Web Design & Digital Marketing for the Nursery Industry"
Founded in 2009 by Mark Bolin
|General Contractors||Vertical Focus||Contractor Gorilla|
"Amazing Websites. Built for Contractors."
Founded in 2014 by Aaron Rose
Los Angeles, CA
|Genesis (Wordpress) Websites for Visual Designers||Horizontal and Vertical Combo Focus||Websentia Web Services|
"Websites for Visual Designers and Creative Professionals (Who Hate Doing Websites)"
Founded in 1998 by Steve Horn
|Golf Courses||Vertical Focus||Golf Course Website Design|
"Elevate Your Website"
Founded in 2008 by Erick Arbé
|Hair Salons & Spas||Related-Industry Focus||Digital Glam Squad|
"Your Digital Marketing Entourage"
Founded in 2017 by Tara Pollman
Cape Coral, FL
|Handymen & Home Improvement Contractors||Related-Industry Focus||Handyman Marketing Pros|
"The Home Improvement Industry's Top-Rated Website & Marketing Company"
Founded in 2018 by Jason Call
|Holiday Rentals||Vertical Focus||PromoteMyPlace|
"Create a Stunning Website for Your Holiday Rental"
Founded in 2010 by Paul O'Rourke
|Home Builders||Vertical Focus||Builder Designs|
"Integrated digital solution. We build more than just a website."
|Home Health Care Services, Hospice Care, In-Home Care, & Senior Care Facilities||Vertical Focus||A Servant's Heart Web Design and Marketing|
"Higher Search Rankings Generate Higher Revenue"
Founded in 2003 by Tim Colling
|Horse Breeders, Horse Trainers, Horse Brands, & Equestrians||Vertical Focus||Equiluxe Marketing|
"Your Partners in Equestrian Marketing, Web Design, and Branding"
Founded in 2003 by Nicole Robertson
|HVAC Contractors , Plumbing Contractors, & Electrical Contractors||Related-Industry Focus||Online Access|
"Connecting HVAC contractors to clients"
Founded in 2000 by Dave C Squires
Port Huron, MI
|Independent Insurance Agents||Vertical Focus||AgentMethods|
"All-in-One Website Marketing Platform for Insurance Agents"
Founded in 2009 by Aaron Kassover
|Interior Designers ||Vertical Focus||Little Blue Deer|
"Are you an interior designer? Let us help you style your space on the web!"
Founded in 2010 by Shari Miller
|Jewelry Stores||Vertical Focus||GemFind Digital Solutions|
"Web Design For Jewelry Stores"
Founded in 1999 by Alex Fetanat
Newport Beach, CA
|Joomla & Sobipro||Technology Specialization Focus||Roberts Web Design|
"We speak Joomla!"
Founded in 2006 by Robert Vining
League City, TX
|Landing Page Design||Horizontal Focus||Jen Gordon|
"I Build Killer Sales Funnels."
Founded in 2014 by Jen Gordon
|Landscape Companies||Vertical Focus||My Landscape Website|
"Web Design & Marketing for Landscapers"
Founded in 2000 by Kimble Bouyer
Carson City, NV
|Lawyers||Vertical Focus||Forward Lawyer Marketing|
"Need More Clients For Your Law Firm? We Create Customized Solutions That Get Results."
Founded in 2013 by Matt Stark
Glen Ellyn, IL
|Lead-Generating Websites for Chiropractors||Vertical Focus||PerfectPatients|
"Chiropractic Websites & Marketing that Get New Patients"
Founded in 2011 by Bill Esteb, Steve Anson
Palmer Lake, CO
|Life Coaches||Vertical Focus||Jennie Lakanen|
"Build a Website That Matches the Caliber of Your Coaching"
Founded in 2018 by Jennie Lakenan
Kansas City, MO
|Manufacturing Businesses||Related-Industry Focus||Web Source Works|
"Build Your Manufacturing Business. Capture More Leads and Increase Sales With Our Manufacturing Websites and Online Marketing Solutions"
Founded in 2012 by Chris McCarthy
|Martial Arts Schools||Vertical Focus||Dojo Industries|
"Martial Arts Websites and Digital Marketing"
Founded in 2007 by Indro Sartorio
|Mental Health Practitioners||Vertical Focus||TherapySites|
"Websites for Therapists Made Simple"
Founded in 2007 by Kate Maloney
Downers Grove, IL
|Minimalist Design for Interior Designers , Architects , & Builders||Horizontal Focus||JPW Design Studio|
"Custom Websites for Interior Designers, Architects & Builders"
Founded in 2010 by Justin Page Wood
|Mortgage Brokers||Vertical Focus||Roar Solutions|
"Lead Generating Mortgage & Business Website Designs That Get You Noticed"
Founded in 2003 by Ned Bubic, Chris White
|Mortgage Brokers, Financial Advisors, & Life Insurance Companies||Related-Industry Focus||Codepotato|
"Starch Your Engines - If You’re Looking for a Web Agency That Understands Financial Lingo and Can Convert Your Ideas to Reality We’re Here for You."
Founded in 2011 by Gareth Thompson
|Multifamily Properties||Vertical Focus||Rentbot|
"We Design Websites for Your Multifamily Properties That Attract, Convert, and Retain Tenants."
Founded in 2014 by Nathan Markey
|Musicians||Vertical Focus||Electric Kiwi|
"We Create Awesome Custom Websites for Musicians"
Founded in 2011 by Ross Barber-Smith
|Nail Salons, Beauty Salons, Hair Salons, & Spas||Related-Industry Focus||MyEsalon|
"Dynamic Web Design & Marketing"
Founded in 2012 by Phuc Nguyen, Leon Nguyen
Falls Church, VA
|Oil & Gas Industry||Related-Industry Focus||FocusArts|
"Oil & Gas Web Design, Marketing & Graphics"
Founded in 1999 by Jim Fulp
|Online Course Creators||Vertical Focus||The Branding Designer|
"Exceptionally Powerful Branding for Online Courses"
Founded in 2018 by Mor Cohen
|Orthodontic Practices||Vertical Focus||Ortho Infusion|
"Showcase Your Practice"
|Outdoor Outfitters, Hunting Lodges, & Fishing Lodges||Related-Industry Focus||3plains|
"Outdoor Marketing + Design"
Founded in 2006 by Ryan Trask
|Page Speed Optimization||Technology Specialization Focus||PageSpeed Optimized|
"Website Performance Optimization"
Founded in 2013 by Dan Wilkinson
|Paintball Parks||Vertical Focus||Constant Pursuit Marketing|
"Fully Managed Websites Done Right - For Paintball Parks"
Founded in 2017 by Rusty Glaze
|Painters & Sculptors||Vertical Focus||Studio Website Design|
"Website Design and Social Media Promotion for Artists & Art Groups"
Founded in 2006 by Liz Wilkinson
|Personal Trainers||Vertical Focus||My PT Website|
"Website Design For Personal Trainers"
Founded in 2013 by Dan Salcumbe
|Pet Industry||Vertical Focus||WUF Design|
"Take Your Pet Business from Zero to Superhero. Awesome Websites Designed to Grow Your Business."
Founded in 2018 by Rosie Robinson
|Photographers ||Vertical Focus||ForegroundWeb|
"Web-Design Education & Services for Photographers"
Founded by Alex Vita
|Pizzerias||Vertical Focus||My Pizza Shop|
"Online Marketing For Pizzerias"
Founded in 2014 by Jaime Santiago
|Plastic Surgeons||Vertical Focus||GROWTH|Med|
"Medical Marketing & Website Design. Technology-Lead Marketing That Delivers Unparalleled Results."
Founded in 2014 by Steven Fruchter
Playa del Rey, CA
|Pro Athletes||Vertical Focus||Athlete Web Design|
"Helping Athletes, Teams & Sports Companies Stand Out in a Crowded Digital Space"
Founded in 2009 by Timothy M. Evans
|Professional Speakers||Vertical Focus||SpeakerWebsites|
"Custom Websites for Professional Speakers"
Founded in 2006 by Cynthia Lay
|Progressive Advocacy Groups & Progressive Political Campaigns||Issue-Driven Focus||Liberal Art|
"We design & develop digital solutions that help our political & advocacy clients engage their audiences."
Founded in 2006 by Steve Ofner
|Progressive Nonprofits & Social Enterprises||Vertical Focus||Loop|
"Design for Social Good"
Founded in 2012 by Ryan Felix, Joshua Layton
|Racing Teams & Racing Drivers||Vertical Focus||Spindrift|
"Motorsport Web Design"
Founded in 2001 by Mark Priddy
|Ranches||Vertical Focus||Ranch House Designs|
"Brand builders. Dream makers."
Founded in 1999 by Rachel Cutrer
|Real Estate Developers & Architects||Related-Industry Focus||Authentic|
"We Connect Brand, Design, and Technology to Real Estate Development"
Founded in 2013 by Chris Arnold, Bryant Hughes
|Recruitment Agencies||Vertical Focus||Fast Recruitment Websites|
"We Only Build Recruitment Websites"
Founded in 2009 by Chris Potter, James Squires
|Residential Care Facilities||Vertical Focus||Assisted Living Boost|
"Affordable Websites for Residential Care Facilities."
Founded in 2019 by Tim Colling
|Restaurants||Vertical Focus||Restaurant Engine|
"Restaurant website design, the easy way"
Founded in 2012 by Brian Casel
|Roofing Contractors||Vertical Focus||Roofing SEO Webmasters|
"Digital Marketing for Roofers"
Founded in 2011 by Nolen Walker
Fort Worth, TX
|Roofing Contractors, HVAC Contractors , & Plumbing Contractors||Related-Industry Focus||Hook Agency|
"Construction marketing. Hook better leads with a google specialized team."
Founded in 2012 by Tim Brown, Bea Bonte
|Sales Focused Websites for Tour Operators & Activity Operators||Horizontal Focus||Tourism Tiger|
"Website Design For Tour & Activity Operators"
Founded in 2015 by Matthew Newton, Rebeca Newton
|Schools||Vertical Focus||Chameleon Logic|
"Is Your School Website Everything You Need It to Be?"
Founded in 2004 by Geoff Lockwood
|Shopify Plus Stores||Technology Specialization Focus||Eastside Co|
"Shopify Experts & Ecommerce Agency. Taking your ambitions from concept to conversion"
Founded in 2013 by Jason Stokes
|Silverstripe Websites And Apps||Technology Specialization Focus||ThatByThem|
"The Remote SilverStripe Specialists"
Founded in 2010 by Davey Hennessey, Ahn Le
|Social Advocacy Organizations||Vertical Focus||Elevation|
"A Digital, Marketing, and Branding Agency Specializing In Nonprofits"
|Solar Installers ||Vertical Focus||Creative Nurds|
"Solar Website Design and Development - I Help Solar Companies Build Awesome Websites"
Founded in 2019 by Lucian Wu
|Squarespace / 1-Day Websites||The Way You Work Focus||Knapsack Creative Co.|
"Get a Website That Makes You Proud. Experience Our Live Design Process and Get a Professional Squarespace Website in as Little as One Day."
Founded in 2012 by Benjamin Manley
|Squarespace Websites||Technology Specialization Focus||Be Aligned Web Design|
"Website Design and SEO for successful businesses ready to UP LEVEL and scale their brand"
Founded in 2017 by Erin Neumann
St Louis, MO
|Squarespace Websites||Technology Specialization Focus||Squareflair|
"Expect More from Your Website. Join the Growing Number of Companies Trusting Squareflair to Create Websites That Drive Response and Generate Revenue."
Founded in 2010 by Alan Houser
|Squarespace Websites for Plant-Based/Vegan Entrepreneurs||Issue-Driven Focus||Danae Bloisë|
"Web Design for Plant-Based Businesses"
Founded in 2017 by Danae Bloise
|Staffing Agencies||Staffing Future|
"Industry Leading Staffing Websites and Technology Services"
Founded in 2015 by Bruce Stander, Jack Copeland
Newport Beach, CA
|Subscription Box Businesses||Horizontal Focus||My Subscription Business|
"Digital Agency For Subscription Business"
Founded in 2015 by Umang Suneja
|Tattoo Shops||Vertical Focus||TattooNow|
"Kick-Ass Websites for Tattoo Artists, Studios and Suppliers"
Founded in 2000 by Gabe Ripley
|Taxi Services||Vertical Focus||Taxi Web Design|
"Dispatch System With CRM, Booking Tools & OnDemand Ride App"
Founded in 2008 by Sunil Shrestha
|The Fitness and Wellness Industry||Horizontal and Vertical Combo Focus||Solmark Creative|
"A boutique design studio providing creative services to healthy lifestyle brands."
Founded in 2005 by Jenni Schwartz, Mike Schwartz
Boca Raton, FL
|Thesis Theme Designs||Technology Specialization Focus||Nina Cross Design|
"WordPress Developer + Minimalist Designer"
Founded in 2010 by Nina Cross
|Translators & Interpreters||Related-Industry Focus||Websites for Translators|
"Let’s Talk About Your New, Effective Website"
Founded in 2011 by Meg Dziatkiewicz
|Travel Agents||Vertical Focus||The Travel Web Design Agency|
"Effective Website Design for Tour Operators and the Travel Industry"
Founded in 2015 by Aaron Whiffin , Alex Hopson
|Two-and-Three Diamond Hotels||Vertical Focus||Digital Hospitality|
"Hotel Digital Marketing & Website Design That Works"
Founded in 2007 by David Bhimji
|Universities & Colleges||Related-Industry Focus||White Whale|
"We’re a Design, Strategy, and Technology Firm Serving Colleges and Universities around the World"
Founded in 2000 by Jason Pontius
|User Onboarding for Web Apps & Software Companies||Horizontal Focus||UserOnboard|
"The User Onboarding Guy"
Founded in 2012 by Samuel Hulick
|Vegan Businesses||Horizontal and Vertical Combo Focus||Vegan Web Design|
"We Help Growth Driven Plant Based Businesses Create More Profit With Digital Strategy & Marketing"
Founded in 2012 by Siân Graham, David Graham
"Veterinary Websites, Design & SEO. Does Your Website Reflect the Quality of Veterinary Medicine You Practice?"
Founded in 2013 by Jesse Davis, Rebecca Davis
San Diego, CA
|Web Development Services for Graphic Designers & Marketing Agencies||Horizontal and Vertical Combo Focus||DevSavvy|
"We Build Better Digital Experiences."
Founded in 2015 by Brian Jardine
|Webflow Websites||Technology Specialization Focus||Studio Corvus|
"I Make Websites"
Founded in 2014 by Rowan Hartsuiker
|Wedding Pros & Interior Designers||Related-Industry Focus||Ashley & Malone|
"We Build Brands for Those Rising to the Top"
Founded in 2013 by Ashley Malone, Dallas Malone
|White Label Divi Development for Creative Agencies||Technology Specialization Focus||Divi Agency|
"White Label Divi Development for Designers and Agencies"
Founded in 2019 by Maxime Beguin
|Wix Website Design||Technology Specialization Focus||Pickle-Wix Web Design|
"Wix Website Designer"
Founded in 2001 by Idelle Fisher
|Wix Website Design||Technology Specialization Focus||TP Digital|
"Simply Chic Wix Web Design"
Founded in 2013 by Raul Schweizer, Julie London
|WordPress Sites for Wineries||Vertical Focus||Vinbound Marketing|
"Smart Websites & Digital Marketing for Wineries"
Founded in 2014 by Brian Richardson
|WordPress Sites With Idx for Real Estate Agents||Horizontal and Vertical Combo Focus||IDX Central|
"WordPress Real Estate Websites with IDX"
Founded in 1995 by Esther Moineau
|WordPress Theme And Plugins for Cannabis Dispensaries||Horizontal and Vertical Combo Focus||H32B|
"Dispensary WordPress Theme & Plugins"
|WordPress Websites for Creative Businesses||Horizontal and Vertical Combo Focus||Jill Lynn Design|
"Custom WordPress Websites for Creative Professionals"
Founded in 2002 by Jill Lynn
|WordPress Websites for Museums||Vertical Focus||Cuberis|
"Dynamic, Beautiful, and Flexible Websites That Help Museums Tell Stories, Share Collections, Bolster Memberships, etc."
Founded in 2003 by Ray Parrish, Adam King
|Wrestling Promoters, MMA Promoters, & Boxing Promoters||Related-Industry Focus||Your Fight Site|
"Creating Websites and Video on Demand Channels for Professional Wrestling, MMA, and Boxing Promoters."
Founded in 2017 by Martin Bean
Newcastle upon Tyne
|Yoga Studios & Yoga Teachers||Vertical Focus||Namaste Interactive|
"Shine brighter. Inspired Creative Design and Digital Marketing."
Founded in 2004 by Chris Roy, Rose Vo
How Do I Choose a Web Design Niche?
Six key questions to ask before focusing on a niche:
1. Is Your Potential Clients’ Market Growing?
That your potential clients’ own market grows is the most important factor when choosing a niche. If their market is shrinking, there probably won’t be enough business for you either.
Companies that are facing vigorous growth are starting more new projects.
Fast-growing niches are attracting entrepreneurs to start new businesses, and newly established companies need to buy many services for the first time. For example, almost 100% of all new businesses need a website.
It is also easier to sell your services to a company that does not already have an existing supplier.
2. What Size and Type of Projects Are Available?
If you need to charge $5,000 for a website and the niche you’re looking at can only afford an average of $1,000, it’s not worth your time pursuing.
If a typical project consumes a lot of time or requires many types of specialists, the niche you’re looking at may suit agencies better than freelancers.
3. Do They Know They Need Your Services?
You’ve limited time for marketing and sales.
Your time is best used when you speak to decision makers who are already aware of their need, rather than spending your time trying to convince someone who has a hard time realizing how your services can help them.
4. Do They Value Your Services?
This extends the previous question. If potential clients know they need your help, and they also value those services, it’s a sign that it’s a good niche.
On the other hand, if most websites in the niche you’re considering are “old, slow, and ugly” (or non-existent), it’s possible that this niche simply don’t see the value of web design - trying to sell your type of services could become an uphill battle.
5. Do You Like the People?
In the end, all business is about people and people like to work with people they “click” with.
So if you like your potential clients, they will be more prone to like you. And you will develop stronger relationships easier.
6. Can You Reach Potential Clients?
When you research the niche, look for events to attend and directories with contact information for your prospects. If you find a lot of useful information, that’s a sign of a good niche.
Web Design Niches