Finding Your Graphic Design Niches

Find YOUR Niche

Download 106 graphic design niches agencies and freelancers already are finding clients in.

Niches actually picked by professional graphic designers

Graphic Design Niches

For inspiration and to see what is possible, check out these graphic design niches! For each niche on the list, there is also a business case: A real-life freelance graphic designer or small graphic design agency targeting that particular niche.

Targeted NicheType of NicheBusiness ExampleCompany SizePositioningFoundedLinkedInInterview
Small businessesCompany Size and Need FocusRhonda Brown1Helping small businessesstand out2009
3D animation and visualisationTechnology Specialization FocusSteve Wilson12005
3D animations for the oil and gas industryHorizontal and Vertical Combo FocusBen Stone1We specialize in developing 3D animations for the oil and gas industry.2007
3D art for gamesHorizontal and Vertical Combo FocusSucha Sing13D. Games. Web. Design.2008
Alcohol brandingHorizontal and Vertical Combo FocusDando Projects12013
Animated trailers and story apps for children booksHorizontal and Vertical Combo FocusCynthia Nugent1Animated book trailers, app design, children's book publisher2012
Architectural visualizationHorizontal and Vertical Combo FocusJoshua Allen Donini1J•D•ZŸN is a graphics studio specializing in creating architectural renderings and conceptual designs for architects and developers.2001
Architecture, engineering, and construction (AEC)Related-Industry FocusIndustrial Brand1We help businesses grow authentic and deliberate brands with a strategy-first approach. Building brands. By design.1998
Autographix montages and car show display boardsVertical FocusJonathan Nickens1
Badass branding (for small service businesses)Umbrella FocusWorstofall Design1Bad ass brands without the BS.2008
Baking businessesVertical FocusKirsty Montgomery1Website & branding design for small or home-based baking businesses2014
Bars and restaurantsVertical FocusMelissa Price12003
BiotechVertical FocusIrina Turovets1Biotech graphic design
Book design for young readersWe Understand Your Customer FocusTom Carling1Designs great books that get young people reading in print and on screen1990
BossladiesVertical FocusMoriah Anne Reusing1You're a lady on a mission - a one-woman show - a high-heel wearing, Evernote wielding force to be reckoned with.2008
Brand identity designHorizontal FocusDavid Airey1I'm a graphic designer and writer who specialises in brand identity design.2005
Busy moms and business owners who are trying to find the balance between the twoVertical FocusRachel Green1Balance. Grace. Intention. I believe in building purposeful and intentional lives and businesses, that serve each other well instead of taking away from one another.2012
CannabisVertical FocusStudio 4201A cannabis friendly creative agency2014
CannabisVertical FocusCarrie Kuehn1Our artistic ability, creative media skills and years of design experience can help brand & grow your legal marijuana business2015
Cardboard engineeringTechnology Specialization FocusThomas Forsayeth1Structural packaging designer specialising in cardboard engineering.1999
Charities and educationVertical FocusCathy Hull1Specialist graphic design for charities, educators and small businesses1992
Charities and social enterprisesVertical FocusGoodthinking1Communications for the voluntary sector2004
Cheer and sports apparel/dye-sublimationHorizontal and Vertical Combo FocusTriune Design Studio1We specialize in apparel & t-shirt design, with a huge client base in the cheer industry & athletic apparel industry. 2012
ChurchesVertical FocusBenjamin Smith1Because the message matters2007
Coins and medalsHorizontal and Vertical Combo FocusMatt Dent1Coin and medal designer2010
Content for kidsHorizontal and Vertical Combo FocusKathleen Giarrano1Fun. Kids. Design. It doesn’t get any better than that.1983
Corporate brochuresHorizontal FocusBrochure Design Service1Brochure design1999
Couture invitations & stationaryHorizontal FocusTwig & Fig1Couture stationary2004
Craft beerVertical FocusBlindtiger Design1Your Beer Deserves Great Design2013
Creative letteringSignature StyleRicardo Gonzalez12011
Creative support for marketing, communications and public relations professionalsHorizontal and Vertical Combo FocusShannon Scheels12003
Custom drag racing T-shirts, crew shirts and designsVertical FocusTyler Clark1Home of the baddest T-shirts in drag racing2002
Data visualizationTechnology Specialization FocusAndy Kirk1Visualising data2011
Distilled spirits & craft beer (package design and brand identity)Related-Industry FocusScott Wetzel1Hot. Tasty. Fresh. We partner with you to increase sales, presence & credibility through your brand identity & package design.2012
Eco-consciousnessIssue-Driven FocusSonja Meyer1Graphic design for the real world2009
Entertainment advertising (and yoga marketing)Vertical FocusStefani Manger1Marketing & promotional graphic designer / art director who specializes in creating dynamic artwork and advertising for the entertainment industry as well as for health & wellness businesses, such as yoga studios.2004
Enthusiasts brandsRelated-Industry FocusSaltworks Inc.1Enthusiast brands2001
ePub designTechnology Specialization FocusMegan Hoogenboom1Design, concepts, research & development2012
Fashion retailVertical FocusGrace O'Leary1Sizzling fashion graphics2012
Film and musicRelated-Industry FocusJeff Scheinkopf12000
FilmmakingVertical FocusAnnie Atkins1Graphic design for film, games, and real life
Gaming and eSportsVertical FocusCreative Grenade1A premium branding service for the gaming and eSports world specializing in logo design, social media, and motion graphics.2008
Geek Art DecoSignature StyleFabled Creative12015
Graffiti-inspired designsSignature StyleOliver Gelbrich1graffiti art and graphic design: hybrid art
GreenfieldUmbrella FocusKathy Lacy1A green field is where it all starts. Horses graze and compete, race meets are run, seeds are sown and food is harvested.2006
Halloween and haunted attraction industryRelated-Industry FocusCraig Hines1Haunted house websites, graphics, logos, changing portraits, & spooky special effects for haunted attractions and halloween enthusiasts.2006
Healthcare & wellnessRelated-Industry FocusStephanie Helline1Invigorating healthcare and wellness organizations2006
Historical romance book coversVertical FocusHolly Perret1The Swoonies2019
Holistic therapistsVertical FocusSamantha Winstanley1Spiritual websites2008
Identity design for museums and independent businesses.Horizontal and Vertical Combo FocusMargot Lombaert1Design - Visual communication2013
Indulgence brands (wine, spirits and beer)Related-Industry FocusSterling Creative Works1Smart design for indulgence brands1998
InfographicsHorizontal FocusJack Hagley1Jack Hagley is a London based graphic designer specialising in infographics.2010
Information graphics and designs for complex information (for mission-based organizations)Horizontal FocusElissa Schloesser1Design understanding. Inspire action.2009
Large companies with complex deliveriesCompany Size and Need FocusWendy Wood1Design Strategist who provides spot-on creative and a flawless workflow for your complex, multi-deliverable projects2007
Lettering animationTechnology Specialization FocusAustin Saylor1Freelance motion designer2016
Life coachesVertical FocusDeena Rutter1I help life coaches elevate their online brand1999
Life science technical marketing communicationsRelated-Industry FocusJoel Pinkston1Your one-stop technical and creative life science marketing studio2006
Limousine marketingVertical FocusEFX Marketing & Media Design1Marketing tools for transportation professionals2009
Liquor branding & package designVertical FocusChad Michael1Crafted under scrutiny2014
Logo designHorizontal FocusIan Paget1I design logos2011
Magazine designHorizontal and Vertical Combo FocusGraeme Thomas1Design and print specialist2011
Metal band merchVertical FocusAll4Band1All that your band needs
Motion designTechnology Specialization FocusJustin Carrington1
Movie title sequencesVertical FocusFugitive Studios1Fugitive is an independent post production company based in central London specialising in the design and creation of titles and visual effects for cinema and television.2007
Movie title sequencesVertical FocusDan Perri1The movie titles company
Multi-language letteringHorizontal FocusMoataz Ahmed1Here you can learn multi-language lettering or hire me to do it for you2015
Museums and exhibitionsVertical FocusMalcolm Kirton1Graphic design for museums, galleries and exhibitions1994
Online entrepreneursVertical FocusAndrei Blanda1Branding for software entrepreneurs2010
Packaging designHorizontal FocusKristin Murphy Design1We package fun! Need stand-out packaging for your unique product?2008
Packaging design for foodHorizontal and Vertical Combo FocusKarla Dominguez1Delivering custom packaging design solutions2013
Party designsHorizontal FocusJessica Richard1Wamp party designs2014
Pet industry, animal organizations, dogsRelated-Industry FocusRosa Fierro1Design and illustration for the pet industry, animal organizations and extreme dog lovers2010
Photographers (brand identity)Horizontal and Vertical Combo FocusDanielle Currier12010
Photoshop templates for photographersHorizontal and Vertical Combo Focus3 Dollar Templates1Pre-designed Photoshop templates - Just drop in your images!2008
Podcast brandingVertical FocusMark Des Cotes1Your podcast deserves a visual identity as unique as the voice behind the microphone.2006
Positive changeIssue-Driven FocusAndrea Brody1Hi, I'm Andrea! With the right visuals, wellness and positive change spread quicker. I can help.2007
Poster designHorizontal FocusArden Avett12010
Powerpoint presentationsTechnology Specialization FocusLaura M Foley1Cheat death by PowerPoint!2001
Presentation designHorizontal FocusDuarte1Persuasive presentation experts1988
Presentation designHorizontal FocusDan Newmark1Presentation designer: Multimedia keynote, PowerPoint, iPad, web video presentations
Print designHorizontal FocusLindsay Fournier1Graphic design2008
Promotional productsVertical FocusMarty Daley12004
Public affairsRelated-Industry FocusLindsay Smail12013
Publication design for nonprofitsVertical FocusMillerCox Design1Publication design for mission-driven organizations2001
RestaurantsVertical FocusMelissa Fox-Austin1Melissa Fox Austin is a freelance graphic designer specializing in restaurant design2007
Restaurants, food and beverageRelated-Industry FocusAshley Howell1Graphic design services for restaurateurs and food & beverage2006
School brandingVertical FocusCraig Burton1Helping New Zealand schools craft compelling visual brands.2001
Science-related businesses, organizations and academicsVertical FocusShelley Sandiford1Graphics and animation to help science-related businesses, organizations and academics explain science
Shirt graphics for bandsVertical FocusRandon Brike1Graphic artist2002
Sports identity designHorizontal and Vertical Combo FocusJohn Hartwell1Connects sports brands to sports brands. Sports design that ignites passion and the bottom line.2001
Supplement packaging & brandingVertical FocusBrandon Hasbrook12017
T-shirt designHorizontal FocusBrent Galloway1T-Shirt design that helps your brand stay creatively relevant.2010
Targeting US clients from abroadVertical FocusAlberto Kaiser Sosa1A truly rockstar designer2001
Theatrical advertisingHorizontal and Vertical Combo FocusJaime Vallés12011
Toronto's financial industry (retainers)Vertical FocusSebastian Petrescu1A freelance graphic design retainer service for Toronto's financial industry2000
Transit mapsVertical FocusCameron Booth1Transit maps, graphic design and photography2011
TypographyTechnology Specialization FocusClaire Coullon1Graphic design, typography & lettering2009
Unlimited revisionsThe Way You Work FocusTotal Brandits1Unlimited design requests with unlimited revisions2016
Vegan graphic designIssue-Driven FocusShiri Takacs1Design solutions dedicated to ethical businesses2014
Video projections for ballets, operas and classical concertsHorizontal and Vertical Combo FocusJacopo Castellano1Video projections for ballet, opera and classical concerts2013
Vinyl graphics, banners, and sign installationTechnology Specialization FocusTim Neal1Specializing in signage solutions2012
Virtual studio setsHorizontal and Vertical Combo FocusMike Afford1Premium Virtual Studio Sets to download. For TriCaster, vMix and post-production.2007
Visual data/storytelling (infographics, microsites, microcontent, video)Horizontal FocusLemonly1Create understanding through visuals2011
Wayfinding designHorizontal FocusGregory Scott Souchock1Because life is to short to be lost1997
Wayfinding design (for cities, events, institutions and transit systems)Horizontal FocusLance Wyman11979
WineVertical FocusPere Pagà11991

Graphic Design Niches