Finding Your Graphic Design Niches

Find YOUR Niche

Download 111 graphic design niches agencies and freelancers already are finding clients in.

Niches actually picked by professional graphic designers

Graphic Design Niches

For inspiration and to see what is possible, check out these graphic design niches! For each niche on the list, there is also a business case: A real-life freelance graphic designer or small graphic design agency targeting that particular niche.

Targeted NicheType of NicheBusiness ExampleCompany SizePositioningFoundedLinkedInInterview
3D animation and visualisation
Technology Specialization Focus
Steve Wilson12005
3D animations for the oil and gas industry
Horizontal and Vertical Combo Focus
Ben Stone1We specialize in developing 3D animations for the oil and gas industry.2007
3D art for games
Horizontal and Vertical Combo Focus
Sucha Sing13D. Games. Web. Design.2008
Alcohol branding
Horizontal and Vertical Combo Focus
Dando Projects12013
Animated trailers and story apps for children books
Horizontal and Vertical Combo Focus
Cynthia Nugent1Animated book trailers, app design, children's book publisher2012
Architectural visualization
Horizontal and Vertical Combo Focus
Joshua Allen Donini1J•D•ZŸN is a graphics studio specializing in creating architectural renderings and conceptual designs for architects and developers.2001
Architecture, engineering, and construction (AEC)
Related-Industry Focus
Industrial Brand1We help businesses grow authentic and deliberate brands with a strategy-first approach. Building brands. By design.1998
Autographix montages and car show display boards
Vertical Focus
Jonathan Nickens1
Badass branding (for small service businesses)
Umbrella Focus
Worstofall Design1Bad ass brands without the BS.2008
Baking businesses
Vertical Focus
Kirsty Montgomery1Website & branding design for small or home-based baking businesses2014
Bars and restaurants
Vertical Focus
Melissa Price12003
Biotech
Vertical Focus
Irina Turovets1Biotech graphic design
Book design for young readers
We Understand Your Customer Focus
Tom Carling1Designs great books that get young people reading in print and on screen1990
Bossladies
Vertical Focus
Moriah Anne Reusing1You're a lady on a mission - a one-woman show - a high-heel wearing, Evernote wielding force to be reckoned with.2008
Brand identity design
Horizontal Focus
David Airey1I'm a graphic designer and writer who specialises in brand identity design.2005
Busy moms and business owners who are trying to find the balance between the two
Vertical Focus
Rachel Green1Balance. Grace. Intention. I believe in building purposeful and intentional lives and businesses, that serve each other well instead of taking away from one another.2012
Cannabis
Vertical Focus
Studio 4201A cannabis friendly creative agency2014
Cannabis
Vertical Focus
Carrie Kuehn1Our artistic ability, creative media skills and years of design experience can help brand & grow your legal marijuana business2015
Cardboard engineering
Technology Specialization Focus
Thomas Forsayeth1Structural packaging designer specialising in cardboard engineering.1999
Charities and education
Vertical Focus
Cathy Hull1Specialist graphic design for charities, educators and small businesses1992
Charities and social enterprises
Vertical Focus
Goodthinking1Communications for the voluntary sector2004
Cheer and sports apparel/dye-sublimation
Horizontal and Vertical Combo Focus
Triune Design Studio1We specialize in apparel & t-shirt design, with a huge client base in the cheer industry & athletic apparel industry. 2012
Churches
Vertical Focus
Benjamin Smith1Because the message matters2007
Coins and medals
Technology Specialization Focus
Matt Dent1Coin and medal designer2010
Content for kids
Horizontal and Vertical Combo Focus
Kathleen Giarrano1Fun. Kids. Design. It doesn’t get any better than that.1983
Corporate brochures
Horizontal Focus
Brochure Design Service1Brochure design1999
Couture invitations & stationary
Horizontal Focus
Twig & Fig1Couture stationary2004
Craft beer
Vertical Focus
Blindtiger Design1Your Beer Deserves Great Design2013
Creative letteringSignature StyleRicardo Gonzalez12011
Creative support for marketing, communications and public relations professionals
Horizontal and Vertical Combo Focus
Shannon Scheels12003
Custom drag racing T-shirts, crew shirts and designs
Vertical Focus
Tyler Clark1Home of the baddest T-shirts in drag racing2002
Data visualization
Technology Specialization Focus
Andy Kirk1Visualising data2011
Distilled spirits & craft beer (package design and brand identity)
Related-Industry Focus
Scott Wetzel1Hot. Tasty. Fresh. We partner with you to increase sales, presence & credibility through your brand identity & package design.2012
Eco-consciousness
Issue-Driven Focus
Sonja Meyer1Graphic design for the real world2009
Entertainment advertising (and yoga marketing)
Vertical Focus
Stefani Manger1Marketing & promotional graphic designer / art director who specializes in creating dynamic artwork and advertising for the entertainment industry as well as for health & wellness businesses, such as yoga studios.2004
Enthusiasts brands
Related-Industry Focus
Saltworks Inc.1Enthusiast brands2001
ePub design
Technology Specialization Focus
Megan Hoogenboom1Design, concepts, research & development2012
Fashion retail
Vertical Focus
Grace O'Leary1Sizzling fashion graphics2012
Film and music
Related-Industry Focus
Jeff Scheinkopf12000
Filmmaking
Vertical Focus
Annie Atkins1Graphic design for film, games, and real life
Gaming and eSports
Vertical Focus
Creative Grenade1Branding & web design for the gaming world2008
Geek Art DecoSignature StyleFabled Creative12015
Graffiti-inspired designsSignature StyleOliver Gelbrich1graffiti art and graphic design: hybrid art
Greenfield
Umbrella Focus
Kathy Lacy1A green field is where it all starts. Horses graze and compete, race meets are run, seeds are sown and food is harvested.2006
Halloween and haunted attraction industry
Related-Industry Focus
Craig Hines1Haunted house websites, graphics, logos, changing portraits, & spooky special effects for haunted attractions and halloween enthusiasts.2006
Healthcare & wellness
Related-Industry Focus
Stephanie Helline1Invigorating healthcare and wellness organizations2006
Historical romance book covers
Vertical Focus
Holly Perret1The Swoonies2019
Holistic therapists
Vertical Focus
Samantha Winstanley1Spiritual websites2008
Identity design for museums and independent businesses.
Horizontal and Vertical Combo Focus
Margot Lombaert1Design - Visual communication2013
Indigenous (aboriginal) design
Issue-Driven Focus
Balarinji1Ancient culture - Contemporary design1983
Indigenous design
Issue-Driven Focus
We Are 27 Creative1An Indigenous art, design & communications agency.2016
Indulgence brands (wine, spirits and beer)
Related-Industry Focus
Sterling Creative Works1Smart design for indulgence brands1998
Infographics
Horizontal Focus
Jack Hagley1Jack Hagley is a London based graphic designer specialising in infographics.2010
Information graphics and designs for complex information (for mission-based organizations)
Horizontal Focus
Elissa Schloesser1Design understanding. Inspire action.2009
Large companies with complex deliveries
Company Size and Need Focus
Wendy Wood1Design Strategist who provides spot-on creative and a flawless workflow for your complex, multi-deliverable projects2007
Lettering animation
Technology Specialization Focus
Austin Saylor1Freelance motion designer2016
Life coaches
Vertical Focus
Deena Rutter1I help life coaches elevate their online brand1999
Life science technical marketing communications
Related-Industry Focus
Joel Pinkston1Your one-stop technical and creative life science marketing studio2006
Limousine marketing
Vertical Focus
EFX Marketing & Media Design1Marketing tools for transportation professionals2009
Liquor branding & package design
Vertical Focus
Chad Michael1Crafted under scrutiny2014
Logo design
Horizontal Focus
Ian Paget1I design logos2011
Magazine design
Horizontal and Vertical Combo Focus
Graeme Thomas1Design and print specialist2011
Medical animation
Horizontal and Vertical Combo Focus
AXS Studio1Your science, beautifully told.2004
Metal band merch
Vertical Focus
All4Band1All that your band needs
Motion design
Technology Specialization Focus
Justin Carrington1
Movie title sequences
Vertical Focus
Fugitive Studios1Fugitive is an independent post production company based in central London specialising in the design and creation of titles and visual effects for cinema and television.2007
Movie title sequences
Vertical Focus
Dan Perri1The movie titles company
Multi-language lettering
Horizontal Focus
Moataz Ahmed1Here you can learn multi-language lettering or hire me to do it for you2015
Museums and exhibitions
Vertical Focus
Malcolm Kirton1Graphic design for museums, galleries and exhibitions1994
Online entrepreneurs
Vertical Focus
Andrei Blanda1Branding for software entrepreneurs2010
Packaging design
Horizontal Focus
Kristin Murphy Design1We package fun! Need stand-out packaging for your unique product?2008
Packaging design for food
Horizontal and Vertical Combo Focus
Karla Dominguez1Delivering custom packaging design solutions2013
Party designs
Horizontal Focus
Jessica Richard1Wamp party designs2014
Pet industry, animal organizations, dogs
Related-Industry Focus
Rosa Fierro1Design and illustration for the pet industry, animal organizations and extreme dog lovers2010
Photographers (brand identity)
Horizontal and Vertical Combo Focus
Danielle Currier12010
Photoshop templates for photographers
Horizontal and Vertical Combo Focus
3 Dollar Templates1Pre-designed Photoshop templates - Just drop in your images!2008
Podcast branding
Vertical Focus
Mark Des Cotes1Your podcast deserves a visual identity as unique as the voice behind the microphone.2006
Positive change
Issue-Driven Focus
Andrea Brody1Hi, I'm Andrea! With the right visuals, wellness and positive change spread quicker. I can help.2007
Poster design
Horizontal Focus
Arden Avett12010
Powerpoint presentations
Technology Specialization Focus
Laura M Foley1Cheat death by PowerPoint!2001
Presentation design
Horizontal Focus
Duarte1Persuasive presentation experts1988
Presentation design
Horizontal Focus
Dan Newmark1Presentation designer: Multimedia keynote, PowerPoint, iPad, web video presentations
Print design
Horizontal Focus
Lindsay Fournier1Graphic design2008
Promotional products
Vertical Focus
Marty Daley12004
Public affairs
Related-Industry Focus
Lindsay Smail12013
Publication design for nonprofits
Vertical Focus
MillerCox Design1Publication design for mission-driven organizations2001
Restaurants
Vertical Focus
Melissa Fox-Austin1Melissa Fox Austin is a freelance graphic designer specializing in restaurant design2007
Restaurants, food and beverage
Related-Industry Focus
Ashley Howell1Graphic design services for restaurateurs and food & beverage2006
School branding
Vertical Focus
Craig Burton1Helping New Zealand schools craft compelling visual brands.2001
Science-related businesses, organizations and academics
Vertical Focus
Shelley Sandiford1Graphics and animation to help science-related businesses, organizations and academics explain science
Shirt graphics for bands
Vertical Focus
Randon Brike1Graphic artist2002
Shopify D2C brands
Horizontal and Vertical Combo Focus
D2C Design1CPG design & dev partner for growing Shopify D2C brands2021
Small businesses
Company Size and Need Focus
Rhonda Brown1Helping small businesses stand out2009
Sports graphics
Vertical Focus
Craig Hogben1Freelance Sports Designer2019
Sports identity design
Horizontal and Vertical Combo Focus
John Hartwell1Connects sports brands to sports brands. Sports design that ignites passion and the bottom line.2001
Supplement packaging & branding
Vertical Focus
Brandon Hasbrook12017
SVG cut files for crafters
Technology Specialization Focus
Viktoria Braylovski1High quality, trendy, easy-to-use SVG Cut Files and Templates2022
T-shirt design
Horizontal Focus
Brent Galloway1T-Shirt design that helps your brand stay creatively relevant.2010
Targeting US clients from abroad
Vertical Focus
Alberto Kaiser Sosa1A truly rockstar designer2001
Theatrical advertising
Horizontal and Vertical Combo Focus
Jaime Vallés12011
Theatrical key art, home video packaging, alternative posters
Related-Industry Focus
Scott Saslow12015
Toronto's financial industry (retainers)
Vertical Focus
Sebastian Petrescu1A freelance graphic design retainer service for Toronto's financial industry2000
Transit maps
Vertical Focus
Cameron Booth1Transit maps, graphic design and photography2011
Twitch graphics
Vertical Focus
Humantek Art1Gaming logo & banner designing2021
Typography
Technology Specialization Focus
Claire Coullon1Graphic design, typography & lettering2009
Unlimited graphic design & revisions (queue-based)
The Way You Work Focus
Brett Williams1A design agency with a twist - Design subscriptions to scale your business.2017
Unlimited graphic design & revisions (queue-based)
The Way You Work Focus
Design Pickle1Unlimited graphic design2015
Vegan graphic design
Issue-Driven Focus
Shiri Takacs1Design solutions dedicated to ethical businesses2014
Video projections for ballets, operas and classical concerts
Horizontal and Vertical Combo Focus
Jacopo Castellano1Video projections for ballet, opera and classical concerts2013
Vinyl graphics, banners, and sign installation
Technology Specialization Focus
Tim Neal1Specializing in signage solutions2012
Virtual studio sets
Horizontal and Vertical Combo Focus
Mike Afford1Premium Virtual Studio Sets to download. For TriCaster, vMix and post-production.2007
Visual data/storytelling (infographics, microsites, microcontent, video)
Horizontal Focus
Lemonly1Create understanding through visuals2011
Wayfinding design
Horizontal Focus
Gregory Scott Souchock1Because life is to short to be lost1997
Wayfinding design (for cities, events, institutions and transit systems)
Horizontal Focus
Lance Wyman11979
Wine
Vertical Focus
Pere Pagà11991

Graphic Design Niches