Copywriting Niches
For inspiration and to see what is possible, check out these copywriting niches! For each niche on the list, there is also a business case: A real-life freelance copywriter or small copywriting agency targeting that particular niche.
| Targeted Niche | Type of Niche | Business Example | Company Size | Positioning | Founded | Interview | |
|---|---|---|---|---|---|---|---|
| Accountants/CPAs | Vertical Focus | Liz Farr | 1 | B2B copywriting for accountants by a CPA | 2014 | ||
| Amazon sales listings | Horizontal Focus | Diane Boerstler | 1 | The hypnotic Amazon sales copywriter | 1999 | ||
| Ambitious female entrepreneurs | Umbrella Focus | Giada Nizzoli | 1 | My words, your badass brand | 2019 | ||
| Automotive B2B | Vertical Focus | Kristine Cain | 1 | Automotive B2B content/copywriter | 2015 | ||
| Automotive industry | Vertical Focus | Jim Koscs | 1 | Communication managers at top automotive brands make their jobs easier by hiring AudaMotive Communications for marcom, PR writing and editorial. | 1999 | ||
| Autoresponders (email marketing) | Horizontal and Vertical Combo Focus | John McIntyre | 1 | The autoresponder guy | 2012 | ||
| Blockchain/cryptocurrency | Vertical Focus | Blockchain Copywriter | 1 | Copywriting for blockchain and crypto companies and executives | 2017 | ||
| Blockchain/cryptocurrency (ghostwriting) | Vertical Focus | Crypto Copy Pros | 1 | Blockchain copywriting, white papers, pitchdecks, content marketing, press releases | 2018 | ||
| Brand writiing | Horizontal Focus | Rebecca Magnus | 1 | Expressing that thing that makes you you | 2020 | ||
| Brighton businesses | Umbrella Focus | Rob Beattie | 1 | The Brighton Copywriter | 1987 | ||
| Cannabis | Vertical Focus | Lauren Ryan | 1 | Cannabis Copywriter. SEO Content Writer | 2019 | ||
| Catalog copy | Horizontal Focus | Gina Crisci | 1 | Attention-grabbing product descriptions for your catalog or website. | 2016 | ||
| Chiropractors | Vertical Focus | Ines A Hatch | 1 | Chiropractor copywriter | 2016 | ||
| Christian market | We Understand Your Customer Focus | Susan Palmer | 1 | Christian copywriter for the Christian market | 2013 | ||
| Content for B2B tech customers | Horizontal and Vertical Combo Focus | Rhys Wesley | 1 | Nurture your B2B tech prospects from awareness to upsell. | 2020 | ||
| Conversion copy | Horizontal Focus | Joel Klettke | 1 | No matter what the angle, Ill help you find the words to turn skeptics into advocates and prospects into paying customers. | 2011 | ||
| Cosmetic surgery, skincare, and medical aesthetics | Related-Industry Focus | Charlotte Wilkes | 1 | Beauty copywriter to the aesthetics & skincare industry | 2017 | ||
| Craft beer | Vertical Focus | Thomas Damon | 1 | Handcrafted copywriting for the craft beer industry | 2016 | ||
| Creative professionals | Related-Industry Focus | Kimberly Houston | 1 | Copywriting for creative rebels who mean business | 2010 | ||
| Crowdfunding campaigns | Horizontal Focus | Kendell Rizzo | 1 | 2016 | |||
| Customer case studies | Horizontal Focus | Casey Hibbard | 1 | The success story specialist | 2001 | ||
| D2C eCommerce (direct to consumer) | Umbrella Focus | Chavy Helfgott | 1 | Grow your D2C sales (& have fun doing it). High-converting web copy + branding for consumer goods | 2012 | ||
| Dental industry marketers | Vertical Focus | Patrick Rouillard | 1 | Copy and content writing for dental industry marketers | |||
| Design industries | Related-Industry Focus | Edward Beaman | 1 | The designer's copywriter | 2013 | ||
| Dietitians | Vertical Focus | Holly Larson | 1 | Health and wellness writing - from one dietitian to another | 2019 | ||
| Direct response copy for the health & fitness industry | Horizontal and Vertical Combo Focus | Shawn Lebrun | 1 | Sales copy that sells | 2002 | ||
| Direct response television (DRTV) | Technology Specialization Focus | Lisa Denvir | 1 | 1994 | |||
| Disability | Related-Industry Focus | Brad Dunsé | 1 | Direct response copywriter for businesses helping people with a disability | 2015 | ||
| Donor retention communications for nonprofits | Vertical Focus | Lisa Sargent | 1 | You work hard to attract donors. We work hard to help you keep them. | 2005 | ||
| eCommerce product descriptions | Horizontal Focus | Jordan Mitchell | 1 | B2C eCommerce copywriter & blogger | 2010 | ||
| Employment services | We Understand Your Customer Focus | Jeff Friend | 1 | Effective copywriting for employment services and human resources-related businesses. | 2016 | ||
| English/Italian copywriting | Horizontal Focus | Matteo Moroni | 1 | Italian copywriter & translator | 2013 | ||
| Entertainment advertising | Related-Industry Focus | Stephen Kamsler | 1 | Entertainment Copywriter | 2008 | ||
| Evidence-based medical & health content | Related-Industry Focus | Helen Massy | 1 | Medical & health writer - making health literacy accessible | 2019 | ||
| Facebook ad copy | Horizontal Focus | Sarah Sal | 1 | Hypercaffeinated Facebook marketing | 2010 | ||
| Financial planners | Vertical Focus | Brody Luebkeman | 1 | I'm a financial planner turned copywriter. | 2022 | ||
| Food & drink | Related-Industry Focus | William Thomas | 1 | Mouthwatering words for brands with BIG appetites | 2001 | ||
| Funny conversion copy | Horizontal Focus | Lianna Patch | 1 | Punchline conversion copywriting | 2010 | ||
| Gaming | Vertical Focus | Spencer Campbell | 1 | A creative copywriter specializing in gaming | 2016 | ||
| Gyms | Vertical Focus | Emily Allen | 1 | The gym copywriter. Results-driven marketing for gyms and fitness centers | 2017 | ||
| Health & wellness | Related-Industry Focus | Caroline Betz | 1 | Health and wellness copywriter - Attract your ideal clients with charismatic copy that connects and words that convert | 2020 | ||
| Healthcare | Related-Industry Focus | Jim Samuel | 1 | Content marketing, strategy & development, website content, copywriting - Focused on healthcare and related industries | 2016 | ||
| Hearing loss (audiologists and hearing aid companies) | Related-Industry Focus | Drew Kutnick | 1 | 2016 | |||
| Home improvement suppliers | Vertical Focus | Spring Dew | 1 | Your remodeling and home improvement copywriter | 1997 | ||
| Hospitality industry (B2B) | Vertical Focus | Jeremiah Magone | 1 | Hospitality copywriting | 2015 | ||
| HR tech | Vertical Focus | Ettie Holland | 1 | The HR tech communications consultancy | 2018 | ||
| Ice hockey | Vertical Focus | Chris Hallenbeck | 1 | Sports copywriting to help you increase your sales | 2011 | ||
| Insurance (property/casualty) | Vertical Focus | Joseph S. Harrington | 1 | 2016 | |||
| Insurance content marketing | Vertical Focus | Inbound Insurance Marketing | 1 | Great content starts here | 2004 | ||
| Jewellery & watches | Related-Industry Focus | Cali Warham | 1 | Cali Warham | Freelance Copywriter | 2018 | ||
| Landing pages | Horizontal Focus | Rob Marsh | 1 | Landing page writer | 1994 | ||
| Launch copy for online course creators | Horizontal and Vertical Combo Focus | Kirsty Fanton | 1 | I write launch copy that really,truly resonates (Seriously, it's a science!) | 2016 | ||
| Logistics | Related-Industry Focus | Michael Simmons | 1 | Focused marketing for logistics | 2016 | ||
| Maritime industry | Vertical Focus | Dave Loomis | 1 | Commercial writer providing B2B services for the marine industry | 2007 | ||
| MedTech, life sciences, & healthcare technology | Related-Industry Focus | Heather Johnson | 1 | MedTech & Life Sciences Content & Copy Development | 1999 | ||
| Mortgage industry | Vertical Focus | Robert Regehr | 1 | Powerful copywriting for mortgage marketers | 2013 | ||
| Museums and exhibitions | Vertical Focus | Caroline Ellis | 1 | Museum copywriter | 2012 | ||
| Natural health | Vertical Focus | Kristen Boye | 1 | Holistic writing concepts - Copywriting & content marketing for the health industry | 2013 | ||
| Neuro-linguistic, hypnotic copywriting | Technology Specialization Focus | Una Maria Grunfeld | 1 | Your words have power | 2017 | ||
| On demand conversion-optimized copy | The Way You Work Focus | SNAP Copy | 1 | Get MUCH better copy in as little as 48 hours | 2016 | ||
| Online course creators | Vertical Focus | Content Bistro | 1 | Healthy profits for ROI-hungry course creators and service providers | 2011 | ||
| Pets | Vertical Focus | Pet Copywriter | 1 | Race ahead of the pack. Web-SEO content and consulting for pet industry marketers | 1995 | ||
| Photographers | Vertical Focus | Green Chair Stories | 1 | Copywriters for photographers. We’ll write you a website that gets you booked. | 2014 | ||
| Physical security industry | Vertical Focus | Sam Arico | 1 | The security copywriter | 2015 | ||
| Plants | Umbrella Focus | Katie Elzer-Peters | 1 | Business writing for busy bees | 2007 | ||
| PR copywriting | Horizontal Focus | Kathleen Hanover | 1 | Marketing, PR and social media that creates results | 2006 | ||
| Premium B2C eCommerce brands. | Umbrella Focus | Anna Bolton | 1 | Conversion copywriter for premium eCommerce brands - Conversion Copy Co is where better B2C brands get sales copywriting optimized to convert | 2016 | ||
| Psychotherapists | Vertical Focus | Juliet Austin | 1 | 1999 | |||
| Quiz funnels | Technology Specialization Focus | Chanti Zak | 1 | It’s about time you step into the spotlight with quizzes & funnels that help you stand out in the crowd | 2014 | ||
| Radio advertising | Technology Specialization Focus | Dan O'Day | 1 | The Internet home of practitioners of great radio from around the world. | 1991 | ||
| Real estate agents | Vertical Focus | Marte Cliff | 1 | What do top producing real estate agents all have in common? Effective marketing | 2002 | ||
| Real estate investing | Vertical Focus | Aaron Hoos | 1 | Copywriting for real estate investors - by a real estate investor | 1999 | ||
| Residential design | Related-Industry Focus | Nichole Talbot | 1 | Connecting people to great residential design. Freelance writer in the homebuilding, architect, & interior design spaces. | 2012 | ||
| Resumes | Horizontal and Vertical Combo Focus | Erica Breuer | 1 | You broke the mold. Your resume should too. | 2014 | ||
| SaaS companies | Related-Industry Focus | Annie Maguire | 1 | SaaS copywriter & consultant | 2015 | ||
| SEO copywriting | Horizontal Focus | Heather Lloyd-Martin | 1 | Powerful SEO copywriting | 1998 | ||
| SEO food copywriting | Horizontal and Vertical Combo Focus | Ria Ghose | 1 | Wield the true power of SEO food copywriting to win over your prospects and beat your competitors | 2016 | ||
| Sextech & femtech | Related-Industry Focus | Kaitlyn Hickmann | 1 | I help femtech and sextech leaders write phenomenal copy | 2021 | ||
| Short copy collateral for financial newsletter promotions | Horizontal and Vertical Combo Focus | Sandy Fox | 1 | Investment copy. Retention and renewal specialist. | 2011 | ||
| Small, family-owned industrial manufacturers | Company Size and Need Focus | Dianne Huff | 1 | Industrial marketing | 1998 | ||
| Software marketers | Vertical Focus | Daniel Teague | 1 | Conversion copywriter for software marketers | 2002 | ||
| Specialty coffee | Related-Industry Focus | Anne Mercer | 1 | Copywriting & Content for Coffee Folks. Let’s carve out your space in the coffee industry. | 2013 | ||
| Story driven copywriting | Technology Specialization Focus | Mark Soroka | 1 | Story driven copywriting | 2014 | ||
| Subscription businesses | Related-Industry Focus | Jen Havice | 1 | Your customers are waiting for a reason to become raving fans | 2011 | ||
| Technical copy for engineers | We Understand Your Customer Focus | William C. Blake | 1 | Technical-industrial copywriter | 2004 | ||
| Technical copywriting | Related-Industry Focus | Nabeel Keblawi | 1 | Your technical copywriter. Transform dry tech-speak into compelling copy that sells. | 2015 | ||
| Thought leadership campaigns | Horizontal Focus | Victoria Doxat | 1 | I’m a thought leadership consultant and executive ghostwriter and work with my clients to plan, create and implement impactful thought leadership content strategies. | 2017 | ||
| Travel businesses | Vertical Focus | Dustin Walker | 1 | Content that moves travelers | 2012 | ||
| Twitter ghostwriting service | Technology Specialization Focus | Dakota Robertson | 1 | The Twitter ghostwriting service that turns you into an authority figure and builds you high-value connections in your niche. | 2021 | ||
| US Hispanic market | We Understand Your Customer Focus | Ignacio Valle | 1 | Spanish copywriting services | 2009 | ||
| UX copywriting | Horizontal Focus | Susan Reoch | 1 | You should feel really good sending people to your website. I’m the UX copywriter that makes that happen | 2019 | ||
| Vibrant copywriting with powerful personality | Umbrella Focus | Jessica Manuszak | 1 | Meet the conversion copywriting propelled by personality | 2015 | ||
| White papers | Horizontal Focus | Gordon Graham | 1 | I help B2B firms tell their stories with white papers based on facts, not hype. Work with me to generate more leads and more sales. | 1999 | ||
| Wine | Vertical Focus | Devin Parr | 1 | Where the lines between wine & life are blurred. | 2018 |
Copywriting Niches