Download 90+ Copywriting Niches

Finding Your Copywriting Niche - Examples

Find YOUR copywriting niche

90+ niches actually picked by real-life copywriters

Direct response copywriters, email marketing, resumes, etc.

Download all niches now!

Find YOUR copywriting niche

90+ examples of niches

Niches actually picked by professional copywriters

Download all niches now!

FREE   More niches/info    PDF & Google Sheets.

Copywriting Niches

For inspiration and to see what is possible, check out these copywriting niches! For each niche on the list, there is also a business case: A real-life freelance copywriter or small copywriting agency targeting that particular niche.

Targeted NicheType of NicheBusiness ExampleCompany SizePositioningFoundedLinkedInInterview
Accountants/CPAs
Vertical Focus
Liz Farr1B2B copywriting for accountants by a CPA2014
Amazon sales listings
Horizontal Focus
Diane Boerstler1The hypnotic Amazon sales copywriter1999
Ambitious female entrepreneurs
Umbrella Focus
Giada Nizzoli1My words, your badass brand2019
Automotive industry
Vertical Focus
Jim Koscs1Communication managers at top automotive brands make their jobs easier by hiring AudaMotive Communications for marcom, PR writing and editorial.1999
Autoresponders (email marketing)
Horizontal and Vertical Combo Focus
John McIntyre1The autoresponder guy2012
Blockchain/cryptocurrency
Vertical Focus
Blockchain Copywriter1Copywriting for blockchain and crypto companies and executives2017
Blockchain/cryptocurrency (ghostwriting)
Vertical Focus
Crypto Copy Pros1Blockchain copywriting, white papers, pitchdecks, content marketing, press releases2018
Brand writiing
Horizontal Focus
Rebecca Magnus1Expressing that thing that makes you you2020
Brighton businesses
Umbrella Focus
Rob Beattie1The Brighton Copywriter1987
Cannabis
Vertical Focus
Lauren Ryan1Cannabis Copywriter. SEO Content Writer2019
Catalog copy
Horizontal Focus
Gina Crisci1Attention-grabbing product descriptions for your catalog or website.2016
Chiropractors
Vertical Focus
Ines A Hatch1Chiropractor copywriter2016
Christian market
We Understand Your Customer Focus
Jan Blonk1Are you looking for a Christian copywriter who's specialized in the Christian market?2016
Content for B2B tech customers
Horizontal and Vertical Combo Focus
Rhys Wesley1Nurture your B2B tech prospects from awareness to upsell.2020
Conversion copy
Horizontal Focus
Joel Klettke1No matter what the angle, I’ll help you find the words to turn skeptics into advocates and prospects into paying customers.2011
Cosmetic surgery, skincare and medical aesthetics
Related-Industry Focus
Charlotte Wilkes1Beauty copywriter to the aesthetics & skincare industry2017
Craft beer
Vertical Focus
Thomas Damon1Handcrafted copywriting for the craft beer industry2016
Creative professionals
Related-Industry Focus
Kimberly Houston1Copywriting for creative rebels who mean business2010
Crowdfunding campaigns
Horizontal Focus
Kendell Rizzo12016
Customer case studies
Horizontal Focus
Casey Hibbard1The success story specialist2001
D2C eCommerce (direct to consumer)
Umbrella Focus
Chavy Helfgott1Grow your D2C sales (& have fun doing it). High-converting web copy + branding for consumer goods2012
Dental industry marketers
Vertical Focus
Patrick Rouillard1Copy and content writing for dental industry marketers
Design industries
Related-Industry Focus
Edward Beaman1The designer's copywriter2013
Dietitians
Vertical Focus
Holly Larson1Health and wellness writing - from one dietitian to another2019
Direct response copy for the health & fitness industry
Horizontal and Vertical Combo Focus
Shawn Lebrun1Sales copy that sells2002
Direct response television (DRTV)
Technology Specialization Focus
Lisa Denvir11994
Disability
Related-Industry Focus
Brad Dunsé1Direct response copywriter for businesses helping people with a disability2015
Donor retention communications for nonprofits
Vertical Focus
Lisa Sargent1You work hard to attract donors. We work hard to help you keep them.2005
eCommerce product descriptions
Horizontal Focus
Jordan Mitchell1B2C eCommerce copywriter & blogger2010
Employment Services
We Understand Your Customer Focus
Jeff Friend1Effective copywriting for employment services and human resources-related businesses.2016
English/Italian copywriting
Horizontal Focus
Matteo Moroni1Italian copywriter & translator2013
Entertainment advertising
Related-Industry Focus
Stephen Kamsler1Entertainment Copywriter2008
Facebook ad copy
Horizontal Focus
Sarah Sal1Hypercaffeinated Facebook marketing2010
Financial planners
Vertical Focus
Brody Luebkeman1I'm a financial planner turned copywriter.2022
Food & drink
Related-Industry Focus
William Thomas1Mouthwatering words for brands with BIG appetites2001
Funny conversion copy
Horizontal Focus
Lianna Patch1Punchline conversion copywriting2010
Gaming
Vertical Focus
Spencer Campbell1A creative copywriter specializing in gaming2016
Gyms
Vertical Focus
Emily Allen1The gym copywriter. Results-driven marketing for gyms and fitness centers2017
Health & wellness
Related-Industry Focus
Caroline Betz1Health and wellness copywriter - Attract your ideal clients with charismatic copy that connects and words that convert2020
Healthcare
Related-Industry Focus
Jim Samuel1Content marketing, strategy & development, website content, copywriting - Focused on healthcare and related industries2016
Hearing loss (audiologists and hearing aid companies)
Related-Industry Focus
Drew Kutnick12016
Home improvement suppliers
Vertical Focus
Spring Dew1Your remodeling and home improvement copywriter1997
Hospitality industry (B2B)
Vertical Focus
Jeremiah Magone1Hospitality copywriting2015
HR tech
Vertical Focus
Ettie Holland1The HR tech communications consultancy2018
Ice hockey
Vertical Focus
Chris Hallenbeck1Sports copywriting to help you increase your sales2011
Insurance (property/casualty)
Vertical Focus
Joseph S. Harrington12016
Insurance content marketing
Vertical Focus
Inbound Insurance Marketing1Great content starts here2004
Jewellery & watches
Related-Industry Focus
Cali Warham1Cali Warham | Freelance Copywriter2018
Landing pages
Horizontal Focus
Rob Marsh1Landing page writer1994
Launch copy for online course creators
Horizontal and Vertical Combo Focus
Kirsty Fanton1I write launch copy that really,truly resonates (Seriously, it's a science!)2016
Logistics
Related-Industry Focus
Michael Simmons1Focused marketing for logistics2016
Maritime industry
Vertical Focus
Dave Loomis1Commercial writer providing B2B services for the marine industry2007
MedTech, life sciences, & healthcare technology
Related-Industry Focus
Heather Johnson1MedTech & Life Sciences Content & Copy Development1999
Mortgage industry
Vertical Focus
Robert Regehr1Powerful copywriting for mortgage marketers2013
Museums and exhibitions
Vertical Focus
Caroline Ellis1Museum copywriter2012
Neuro-linguistic, hypnotic copywriting
Technology Specialization Focus
Una Maria Grunfeld1Your words have power2017
On demand conversion-optimized copy
The Way You Work Focus
SNAP Copy1Get MUCH better copy in as little as 48 hours2016
Online course creators
Vertical Focus
Content Bistro1Healthy profits for ROI-hungry course creators and service providers2011
Pets
Vertical Focus
Pet Copywriter1Race ahead of the pack. Web-SEO content and consulting for pet industry marketers1995
Photographers
Vertical Focus
Green Chair Stories1Copywriters for photographers. We’ll write you a website that gets you booked.2014
Physical security industry
Vertical Focus
Sam Arico1The security copywriter2015
Plants
Umbrella Focus
Katie Elzer-Peters1Business writing for busy bees2007
PR copywriting
Horizontal Focus
Kathleen Hanover1Marketing, PR and social media that creates results2006
Premium B2C eCommerce brands.
Umbrella Focus
Anna Bolton1Conversion copywriter for premium eCommerce brands - Conversion Copy Co is where better B2C brands get sales copywriting optimized to convert2016
Psychotherapists
Vertical Focus
Juliet Austin11999
Quiz funnels
Technology Specialization Focus
Chanti Zak1It’s about time you step into the spotlight with quizzes & funnels that help you stand out in the crowd2014
Radio advertising
Technology Specialization Focus
Dan O'Day1The Internet home of practitioners of great radio from around the world.1991
Real estate agents
Vertical Focus
Marte Cliff1What do top producing real estate agents all have in common? Effective marketing2002
Real estate investing
Vertical Focus
Aaron Hoos1Copywriting for real estate investors - by a real estate investor1999
Residential design
Related-Industry Focus
Nichole Talbot1Connecting people to great residential design. Freelance writer in the homebuilding, architect, & interior design spaces.2012
Resumes
Horizontal and Vertical Combo Focus
Erica Breuer1You broke the mold. Your resume should too.2014
SaaS companies
Related-Industry Focus
Annie Maguire1SaaS copywriter & consultant2015
SEO copywriting
Horizontal Focus
Heather Lloyd-Martin1Powerful SEO copywriting1998
SEO food copywriting
Horizontal and Vertical Combo Focus
Ria Ghose1Wield the true power of SEO food copywriting to win over your prospects and beat your competitors2016
Sextech & femtech
Related-Industry Focus
Kaitlyn Hickmann1I help femtech and sextech leaders write phenomenal copy2021
Short copy collateral for financial newsletter promotions
Horizontal and Vertical Combo Focus
Sandy Fox1Investment copy. Retention and renewal specialist.2011
Small, family-owned industrial manufacturers
Company Size and Need Focus
Dianne Huff1Industrial marketing1998
Software marketers
Vertical Focus
Daniel Teague1Conversion copywriter for software marketers2002
Specialty coffee
Related-Industry Focus
Anne Mercer1Copywriting & Content for Coffee Folks. Let’s carve out your space in the coffee industry.2013
Story driven copywriting
Technology Specialization Focus
Mark Soroka1Story driven copywriting2014
Subscription businesses
Related-Industry Focus
Jen Havice1Your customers are waiting for a reason to become raving fans2011
Technical copy for engineers
We Understand Your Customer Focus
William C. Blake1Technical-industrial copywriter2004
Technical copywriting
Related-Industry Focus
Nabeel Keblawi1Your technical copywriter. Transform dry tech-speak into compelling copy that sells.2015
Thought leadership campaigns
Horizontal Focus
Victoria Doxat1I’m a thought leadership consultant and executive ghostwriter and work with my clients to plan, create and implement impactful thought leadership content strategies.2017
Travel businesses
Vertical Focus
Dustin Walker1Content that moves travelers2012
Twitter ghostwriting service
Technology Specialization Focus
Dakota Robertson1The Twitter ghostwriting service that turns you into an authority figure and builds you high-value connections in your niche.2021
US Hispanic market
We Understand Your Customer Focus
Ignacio Valle1Spanish copywriting services2009
UX copywriting
Horizontal Focus
Susan Reoch1You should feel really good sending people to your website. I’m the UX copywriter that makes that happen2019
Vibrant copywriting with powerful personality
Umbrella Focus
Jessica Manuszak1Meet the conversion copywriting propelled by personality2015
White papers
Horizontal Focus
Gordon Graham1I help B2B firms tell their stories with white papers based on facts, not hype. Work with me to generate more leads and more sales.1999
Wine
Vertical Focus
Devin Parr1Where the lines between wine & life are blurred.2018

FREE   More niches/info    PDF & Google Sheets.

Copywriting Niches