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Photography Niches
For inspiration and to see what is possible, check out these photography niches! For each photography niche on the list, there is also a business case: A real-life freelance photographer or small photo studio targeting that particular niche.
Targeted Niche | Type of Niche | Business Example | Company Size | Positioning | Founded | Interview | |
---|---|---|---|---|---|---|---|
360 degree product photos | Technology Specialization Focus | PhotoSpherix | 1 | Put a new spin on your on your product photography | 1998 | ||
360° panoramas & virtual tours | Technology Specialization Focus | Jean-Pierre Lavoie | 1 | Panoramic photography | 2007 | ||
Abstract photography that looks like paintings | Signature Style | Laria Saunders | 1 | Fine art photographer specializing in unique abstract art | 2009 | ||
Accountants/CPAs | Vertical Focus | Liz Farr | 1 | B2B copywriting for accountants by a CPA | 2014 | ||
Aerial photography | Technology Specialization Focus | Jason Hawkes | 1 | Aerial photographer | 1991 | ||
Alaska imagery | Horizontal Focus | Patrick J. Endres | 1 | Alaska stock photography | 1992 | ||
Americana | Horizontal Focus | Dawn Heath | 1 | Americana photography wall art for your home and office | 2016 | ||
Animals | Horizontal Focus | Gandee Vasan | 1 | 1998 | |||
Antarctica | Horizontal Focus | Pat & Rosemarie Keough | 1 | Lives of Romance and Adventure | 1986 | ||
Architectural photography | Vertical Focus | Glenn Daidone | 1 | Architectur. Interiors. | 1999 | ||
Artistic child photography | The Way You Work Focus | Rich Demanowski | 1 | Childscapes | 2001 | ||
Astrophotography | Vertical Focus | Ian Norman | 1 | How to photograph the Milky Way - Astrophotography tutorials, tools, gear + inspiration. | 2013 | ||
Authorities promoting Asia-Pacific travel destinations | Horizontal and Vertical Combo Focus | David Kirkland | 1 | Specialises in capturing memorable promotional photographs for national tourism authorities. | |||
Automotive photography | Vertical Focus | Izmo Studio | 1 | Reach out to your customers with our automotive imagery and interactive media | 2002 | ||
Babies | Vertical Focus | Anna Geddes | 1 | 1988 | |||
Birds | Horizontal Focus | Scott Bourne | 1 | 1998 | |||
Birth photography | Vertical Focus | Ashley Marston | 1 | Birth & lifestyle/documentary photographer | 2013 | ||
Blade runner style | Signature Style | Liam Wong | 1 | Capturing real moments and transforming them into the surreal | 2015 | ||
Bottles | Vertical Focus | We Shoot Bottles | 1 | We shoot bottles- nothing but bottles. Our specialiity is photographing bottles of any shape, any content, any size, at a price that makes everyone happy. | 2015 | ||
Boudoir portraits | Vertical Focus | Julie Socher | 1 | Boudoir photography | 2011 | ||
Boutique photo editing for wedding photographers | Horizontal and Vertical Combo Focus | Marissa Lynn | 1 | Boutique editing services for wedding photographers | 2010 | ||
Business headshots | Horizontal Focus | Hey Tuesday | 1 | The rebellious little headshot company, putting personality back into your business, LinkedIn and PR shots. | 2016 | ||
Celebritity portraits | Horizontal and Vertical Combo Focus | Sven Doornkaat | 1 | Celebrities|portraits & light painting photography | 2003 | ||
Confetti photo shoots | Signature Style | Jelena Aleksich | 1 | What do you celebrate? | 2015 | ||
Construction time-lapse photography | Horizontal and Vertical Combo Focus | Michael e. Stern | 1 | Construction time-lapse photography and corporate portraiture | 1979 | ||
Corporate events | Horizontal Focus | Ignite Images | 1 | Corporate and event photographers in London & Newcastle | 2011 | ||
Cultures and environments at risk | Umbrella Focus | Beth Wald | 1 | 1991 | |||
Customized corporate photography commissionded by creative agencies. | Horizontal and Vertical Combo Focus | WorkStory | 1 | Your Business. Unscripted. | 2006 | ||
Dating profile photos | Vertical Focus | Hey Saturday | 1 | Look good, date better | 2013 | ||
Daytime long exposure photography | Technology Specialization Focus | Darren Moore | 1 | Fine art landscapes | |||
Destination marketing | Vertical Focus | Kenneth Losurdo | 1 | 2008 | |||
Dogs | Horizontal Focus | Michael Brian | 1 | Dog photography | 1998 | ||
Drone photography | Technology Specialization Focus | Oklahoma Drone Photography | 1 | Your vision from a drone's view | 2016 | ||
Endurance sports | Related-Industry Focus | Tom Robertson | 1 | Specializing in endurance sports (bicycling, running, triathlon) and outdoor living for editorial and commercial clients. | 2007 | ||
Equine portrait sessions with people (mostly high school seniors) | Vertical Focus | Shelley Paulson | 1 | Welcome, horse lover | 2004 | ||
Executive jets | Vertical Focus | Nick Gleis | 1 | Capturing aircraft ambience | 1974 | ||
Fashion | Vertical Focus | Benjamin Kanarek | 1 | Fashion & beauty photographer | 1982 | ||
Film photography, silver-gelatin-process | Technology Specialization Focus | Dane Travis Jones | 1 | 1990 | |||
Fine art floral photography | Vertical Focus | Patty Hankins | 1 | Fine art floral photographer | 2002 | ||
Food | Vertical Focus | Francesco Tonelli | 1 | Chef and food photographer | 2004 | ||
Formula 1 | Vertical Focus | Darren Heath | 1 | Formula 1 photographer | 1988 | ||
Funerals | Horizontal Focus | Rachel Wallace | 1 | Farewell photography | 2000 | ||
Garden and plants | Vertical Focus | Philip Smith | 1 | 2008 | |||
Glamour | Umbrella Focus | Sue Bryce | 1 | 1991 | |||
Golf courses | Vertical Focus | Aidan Bradley | 1 | Golf course photography | 1980 | ||
Google street view virtual tours | Horizontal Focus | Andrew Cunningham | 1 | We provide the Google Street View you are used to but taken inside your business premises. | 2010 | ||
Haunt industry | Vertical Focus | Alyssa Schipani | 1 | Photography and web design for the haunt industry. | 2010 | ||
Hawaii volcanos | Vertical Focus | Bryan Lowry | 1 | Hawaii volcano specialist | 2000 | ||
HDR photography | Technology Specialization Focus | Tom Lynch | 1 | 2008 | |||
Head shots | Horizontal Focus | Martin Richardson | 1 | 2010 | |||
Headshots for actors and performers | Horizontal and Vertical Combo Focus | Mario Schwarz | 1 | London professional photographer specialising in actor headshots for the film, theatre and entertainment industry. | 2005 | ||
Hi-end retouching for the advertising market | Technology Specialization Focus | The Orange Apple | 1 | Creative imagery | 2005 | ||
High-end senior photography | Vertical Focus | Amanda Holloway | 1 | The most sought after senior portrait experience | 2010 | ||
Horror | Signature Style | Joshua Hoffin | 1 | Horror photography | 2001 | ||
Horses | Vertical Focus | Terri Cage | 1 | North Texas equine, senior & portrait photographer | 2009 | ||
Humor | Signature Style | Timothy Bailey | 1 | Commercial advertising photographer specializing in humor, entertainment, and portrait photography. | 2008 | ||
Hunting, fishing, and camping | Related-Industry Focus | John Hafner | 1 | ||||
Imagery for arts organisations | Vertical Focus | Katherine Leedale | 1 | 2001 | |||
Industrial photography | Horizontal Focus | Gavin Jowitt | 1 | Corporate and commercial photographer | 1996 | ||
Jewels | Vertical Focus | Edward Edwards | 1 | Photographer of high jewellery and watches | 1985 | ||
Kids products and toys | Related-Industry Focus | Jeremy Lloyd | 1 | Creative and artistic commercial photographer specializing in kids products and toys. | 2001 | ||
Landscapes: Atmospheric images of the south west of England | Horizontal Focus | Mark Bauer | 1 | Atmospheric images of the south west of England | 2003 | ||
Light painting | Technology Specialization Focus | Harold Ross | 1 | Extraordinary lighting | 1987 | ||
LinkedIn profile pictures | Vertical Focus | Max Schwarz | 1 | Look like a boss. Photos that get your hired. | 2015 | ||
Liquids | Technology Specialization Focus | Martin Waugh | 1 | Liquid sculptures. Specializing in artistic and commercial photography of liquids. | 2001 | ||
Medical and healthcare | Related-Industry Focus | Tim Zoltie | 1 | Specialising in healthcare photography, medical photography, lifestyle photography and commercial photography. | 2000 | ||
Mega yachts, sail yachts and lifestyle (luxury markets) | Related-Industry Focus | Kristina M. Strobel | 1 | 1994 | |||
Mining | Vertical Focus | James Hodgins | 1 | Mining photographer | 1995 | ||
Model comps & portfolios | Vertical Focus | Gordon Kent | 1 | 2014 | |||
Motor industry | Vertical Focus | Dean Smith | 1 | Automotive photographer | 2008 | ||
Mountain sport (outdoor industry) | Vertical Focus | PatitucciPhoto | 1 | 1999 | |||
Movie & TV stills | Vertical Focus | Ursula Coyote | 1 | Movie stills | 2008 | ||
Natural organic food photography | Issue-Driven Focus | Mike Wepplo | 1 | Digital dimensions | 1990 | ||
On-site photography for museums and publishers | Horizontal and Vertical Combo Focus | Peter Harholdt | 1 | Specializing in large format photography for museum publishing projects | 1978 | ||
Owner and pet portraiture | Vertical Focus | Brendan Burke | 1 | We specialize in capturing the bond between pet & owner in your own home. | |||
Park City stock photography | Horizontal Focus | Mark Maziarz | 1 | Premium stock image catalog of Park City photography for commercial, editorial, corporate and home & office use. | 1990 | ||
Personal vacation photographer | Vertical Focus | Wayne Stadler | 1 | It's your vacation, you should be in the photos | 2010 | ||
Photo editing service for wedding photographers. | Horizontal and Vertical Combo Focus | FixThePhoto | 1 | Wedding season is too short to spend it on photo editing! | 2016 | ||
Photo shoots and production services for artisans, designers and art directors | Horizontal and Vertical Combo Focus | Julien McRoberts | 1 | I am a commercial photographer who works with designers, art directors and marketing teams to create photographic imagery as original and genuine as the brands.they work so hard to develop. | 1997 | ||
Pop-Renaissance | Signature Style | Dan Bannino | 1 | Mixing popular culture and Old Masters style | 2012 | ||
Portraits for editorial publications | Horizontal and Vertical Combo Focus | Louise Haywood-Schiefer | 1 | 2005 | |||
Real estate agents | Vertical Focus | VHT Studios | 1 | A leading provider of professional photography, videos, floor plans, virtual staging & 3D tours for real estate professionals. | 1999 | ||
Real estate agents | Vertical Focus | Matt Santos | 1 | Real estate and architectural photography | 1997 | ||
Recruiting material for universities | Vertical Focus | Matthew Lester | 1 | Imagery for higher education admissions marketing. | 1999 | ||
Resource industries (mining, oil & gas production) | Related-Industry Focus | Evan Collis | 1 | 1990 | |||
Rock concerts | Vertical Focus | Rockfoto | 1 | Specialised in concert photography | 2003 | ||
Rockstars | Vertical Focus | Matthias Hombauer | 1 | Rockstar photographer | 2009 | ||
Rodeo stock photo | Vertical Focus | Reed Settle | 1 | Professional rodeo photography | 2001 | ||
Sable Island | Umbrella Focus | Damian Lidgard | 1 | 2006 | |||
Same-sex weddings | Issue-Driven Focus | Cindy & Sharon | 1 | Documenting marriage equality one ceremony at a time. | 2005 | ||
Same-sex weddings | Issue-Driven Focus | Casandra Zetta | 1 | My mission is to provide a safe place for couples to share their love openly, and without worry. | 2012 | ||
Scarring photography services for solicitors and insurance firms | Horizontal and Vertical Combo Focus | Clinical Photography UK | 1 | Nationwide expert personal injury photography | 2012 | ||
Skateboarding | Vertical Focus | Arto Saari | 1 | 2001 | |||
Skydiving | Technology Specialization Focus | Niklas Daniel | 1 | Skydiving photography | 2007 | ||
Snowboarding/Mountain biking | Related-Industry Focus | Chris Wellhausen | 1 | 2005 | |||
Splashing/pouring liquids for advertising | Technology Specialization Focus | Bill Cahill | 1 | Product and liquid photographer | 2003 | ||
Sports | Vertical Focus | Bob Martin | 1 | A multi-award winning sports photographer specialising is shooting action, graphic, and editorial pictures for advertising, corporate and editorial clients. | 1986 | ||
Still life photography | Horizontal Focus | Natalie Tkachuk | 1 | 2007 | |||
Surfing | Vertical Focus | Russel Ord | 1 | Ocean & Lifestyle Photographer | 1990 | ||
Surrealistic iPhone photography | Signature Style | Cedric Blanchon | 1 | Surrealism Mobileartist | 2013 | ||
Sweet sixteen celebrations | Vertical Focus | Ray Martinez | 1 | Sweet sixteen party photographer | 2012 | ||
Tattooed brides | Vertical Focus | Mike Allebach | 1 | The original tattooed bride photographer | 2006 | ||
The nautical world | Related-Industry Focus | Kat Hanafin | 1 | The nautical collection | 2010 | ||
Tinder headshots | Vertical Focus | Max Schwarz | 1 | Get the most out of Tinder by taking photos of you that show your true self, or a slightly better looking version. | 2012 | ||
Trash the Dress wedding photography | Signature Style | Gregory Cain | 1 | 2012 | |||
Underwater photography (editorial) | Horizontal Focus | David Doubilet | 1 | Undersea images | 2003 | ||
Underwater portraiture (surreal) | Signature Style | Jenna Martin | 1 | 2012 |
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Photography Niches
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